How to Repurpose Content: What Bitly Discovered About Social Media

re-purpose your contentBitly reports it has discovered that the typical half-life of a link on Twitter to be just 2.8hours! And Bitly’s analysis goes on to state that the half-life of a link on YouTube is a mere 7.4 hours.

For those involved with online marketing, the importance of SEO cannot be stressed enough. Content must be optimized for the search engines, but the reality is that SEO isn’t magic. The quality of your content also matters. [Read more…]

How to Summarize Your Business Strategy in Fifteen Words

Can you summarize your business strategy in 15 words or less? Many owners and managers can’t. The reason for this is that they lack clarity about what is right in front of their noses.business marketing strategies [Read more…]

How to Take Marketing Out of the Dark Ages

This blog won’t solve all of your marketing problems, but it might help you to lighten up and inspire you to take your marketing practices out of the dark ages.

GE Enhance Your Video with Jeff GoldblumWhile you may not be able to afford a famous person to promote your services and products, neither can you afford to leave your marketing in the hands of an unremarkable, nobody. Finding the perfect middle ground may just be possible, with a little humor. [Read more…]

When Your Webinar Doesn’t Technically Rock

Technically, yes…there will always be some technical challengesWebinar, Virtual Event Planning Online when hosting a webinar. But when you spend the first 7 minutes of your event saying, “Awesome!” (while holding instructional conversation with yourself or your co-host) as you correct all of the glitches, you probably should face the fact that your webinar doesn’t technically “rock”. [Read more…]

Your Recognizable Logo: Outstanding Ideas, Products, Services

So, you have this amazing product or service and you want the world to know about it. You get this logo idea, develop a concept andlogo showing company symbol or emblem hire a graphic artist and soon – an outstanding logo is born.

  • You’re thrilled with the image
  • In love with the color
  • Tickled by the tagline

But why should your incredibly recognizable logo matter to the rest of the world? [Read more…]

Innovators: How No Respect Can Kill Creativity

Sometimes it’s just no fun to be innovative. Innovators put themselvesInnovation demands respect, stagnation kills creativity
out there on the front lines of the War of Opinions where creativity doesn’t always get the respect it deserves.

A variety of viewpoints exists, usually governed by some form of hierarchy (whether real or perceived) and we usually take our cues from:

  • The boss
  • The coworkers
  • The teacher
  • The event coordinator
  • The client
  • Whomever we answer to or view as the person with more power than us [Read more…]

Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

How to Identify and Target Your Niche Market in Thirty Seconds

As an Online Marketer, you already know that to be successful you must identify your niche market and target that group effectively.Red target and dart close-up isolated on white background. How to do this is usually the bigger question. It requires specific answers to the following questions about you:

  • What DO you do better than anyone else?
  • What CAN you do better than anyone else?
  • What MUST you do better than anyone else? [Read more…]

Why No Strings Attached Doesn’t Work for Marketing Products and Services Online

For years, promoting  products and services with “no strings attached” worked. Buyers can feel less threatened by the perception ofbusiness marketing string being offered something that requires no further commitment from them. But the idea of no strings attached doesn’t work in today’s online marketing. Here’s why: [Read more…]

How to Survive When Things Get Slow in Business

When things get slow in business – when work drops off, clients back out, ideas aren’t as fertile, efforts freeze up, or you are simply lacking physical energy – what do you tend to do FIRST?winter-background-1113tm-bkgd-155

Do you:

  • work harder
  • desperately look for ways to connect
  • think deeper
  • grab more coffee

Do you:

  • beat yourself up
  • increase your services and lower your prices
  • rack your brain

And (let me guess) at the end of the day you come away exhausted, frustrated, or both. (Not to mention that you can’t relax or sleep due to excessive coffee consumption!)

When things slow down, perhaps we should follow suit. [Read more…]

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