IFOs: Giving Visitors to Your Home Page a Trick or Treat

It’s that time of the year when all sorts of costumed creatures invade neighborhoodsCMBS Global IFOs Tricks or Treats calling out, “Trick or treat!” in anticipation of the goodies possible behind each front door. Whoa, to the homeowner who dares to disappoint.

When developing a website, your home page is the front door to all that you offer within your online business. Are you giving your market what they are hoping and expecting to find? [Read more…]

Why Smart and Talented Must Include Being a Team Player

Virtual Assistants and Entrepreneurs have realized that in our present economic climate, there is little room for a Lone Rangershows target customers diagram on dirt background mentality. Working as part of a team gives Virtual Assistants a competitive edge and the support necessary to ensure that projects come in on time and clients are kept satisfied. After all, no one can afford to lose a customer these days.

Employers cannot afford to hire those smart and talented assistants who cannot pick up the slack and jump in wherever needed, whenever necessary, either. They are looking for Virtual Assistants who understand that multi-tasking no longer means being able to do talk on the phone while typing. Flexibility is the determining factor when hiring team players. You may have a wonderful attitude and be able and willing to get along with all types of personalities – and as a Virtual Assistant, you must – but can you also take over client management whenever there is an emergency? Would you be able to jump in on a graphic art project, should another team member become ill? Can you give technical advice when there is a roadblock to the development of a website or an issue with a client’s virtual event?

Entrepreneurs are looking to connect with a Virtual Assistant team that can take the reins and keep their operation running smoothly, allowing them to commit attention and effort to building that business. They want to know that whatever issues may arise, their V.A. team has it under control – because they have the combined skills to cover all aspects of most situations.

Virtual Assistants often have talents still undiscovered! If you are currently working as a Virtual Assistant, you may be far more creative than you give yourself credit. Here are a few things to consider if you want more clients:

  • Be open to opportunities that stretch you.
  • Always be willing to learn what you do not already know – and increase your personal level of knowledge about what you do.
  • Show what you are able to do – and show that you are willing to do even more!
  • Become flexible (if you are not already).

As an entrepreneur, if you have been looking for qualified Virtual Assistants, look no further than CMBS Global. Grab your FREE consultation today and see the difference smart, talented, experienced assistance by team players can make in the effectiveness of running – and growing – your business.

Corporate Giants Only a Stone’s Throw Away From Losing Their Heads

In the land of corporate giants, there exists an increasing awareness that many are only a stone’s throw away from losing their heads.

Routinely, corporate giants fail – and fall – due to stones strategically slung by much smaller companies…the David’s (if you will) of the market. Remember these giants of not so long ago?

  • Blockbuster
  • Dell
  • Eastman Kodak
  • Motorola
  • Sears

Competition guarantees neither failure or success. Pride almost always guarantees a fall. Practicality, Planning, Patience, and Passion often produce effective results.

To avoid losing your head in today’s corporate climate, among the many market machines, remember…Giants have the potential for getting too big for their own good. Davids have the potential to become Kings.

Need help to face the giants in your own online marketing efforts? Contact us today – and find out how we can assist you in choosing just the right methods and strategies to grow and maintain your business!

Content Lions Among Pandas and Penguins in an SEO Zoo

A few years ago, Content Farms were recognized as a real threat to search engine giant, Google. The lion’s share of traffic (thus, revenue) was going to those producing volumes of Untitled-210low quality content, which in turn produced less than impressive results in Google search. The most popular attractions, no longer provided the best results for visitors, so like a good zookeeper, Google introduced their Panda in 2011, followed by their Penguin in 2012. Panda rewards companies that invest in high-quality content and Penguin, the result of work by engineers at Mountain View, reduced the effectiveness of low-value links.

Content Marketing is, in a sense, raising up Lions among the SEO Pandas and Penguins – and Content Lions (those who are able to produce great content that attracts visitors AND consistently provide them satisfying results) make for happy (search engine) zookeepers!

  • Google rankings are directly related to the social success of content.
  • Is your content being shared?
  • Are any credible websites linking to your content?
  • Do you have any followers and, if so, how many?
  • Does anyone engage, comment, like, etc., on your content?

Every time someone searches on Google there is fierce competition for their attention and, in that way, it can quite literally seem a zoo!  There are plenty of cute little monkeys with engaging antics, lovely-to-look at peacocks who aren’t afraid to strut their stuff, and exotic, rare breeds that cause many to stop and stare. Lions know that to capture the attention of those visiting the zoo, they must roar loudly and make more noise than all the other animals. Lions also understand that looking regal is simply not enough to keep their visitor’s attention. They must back up all of that noise with a show of strength (even a little aggressive attitude now and again) giving visitors just enough to keep them coming back for more. Therefore, to be successful when creating content for your business, you must focus on becoming the Main Attraction and settling for nothing less.

In the SEO zoo of marketing online, great content producers, know how to grab attention, engage, and impact – leaving the visitor talking about the Content Lion for weeks, months – even years – to come! Are you a Content Lion – or just Monkeying around? Contact us for more successful SEO results and see what great content can do for your business!

Gmail Tabs Explained – New Changes Affect User Inboxes

Are you a Gmail (Google Mail) or Google Apps user?

If you are, the new changes recently rolled out will affect you! Gmail has revamped their user interface in order to better help users manage their inboxes.

Part of these changes includes the creation of 5 different Tabs for user inboxes (Primary, Social, Promotion, Updates and Forums). Gmail will automatically sort your email into these various tabs as you receive new messages. You can easily turn these tabs on or off should you so desire.

Unfortunately, you may find it a challenge  to locate some of your emails until you get used to the new system. For instance, some emails you regularly look for may now be placed under one of the secondary tabs and not in your Primary inbox.

As Google rolls out these new changes, you will receive a “Welcome to Your New Inbox” message when your account has been upgraded.

GMail Welcome to your new Inbox

Initially, only 3 of the 5 tabs (Primary, Social and Promotions) will be active. You can always add or remove these tabs as desired. Below is a brief explanation of each of the tabs and how they can be used.

Gmail Tabs Explained

To give you a better understanding of each of the Gmail tabs and how they affect users inboxes, the changes are explained below.

5 New GMail Inbox Tabs

Primary Tab

This will now be your main inbox area. It is what you will see immediately upon logging into your Gmail account. Typically, personal emails will be displayed here (i.e. family, friends, etc.). Gmail may not always sort them correctly, so you will have to pay close attention once the transition occurs to be sure that all of your emails are sorting properly. You can change the way Gmail sorts the email quite easily by dragging the incorrectly sorted email to the correct tab. (We will discuss that in detail in a bit.) Any emails you have starred will also be displayed under this tab, by default, which can be changed in settings as well.

Social Tab

Generally, emails from social media sites (such as Twitter, Facebook, LinkedIn, Pinterest, etc.) will be displayed under your Social tab.

Promotions Tab

The Promotions tab will contain emails and other types of marketing correspondence that deal with promotional offers, which may include coupons, free offers, newsletters, or email subscriptions you have, as well as other various types of offers.  

Updates Tab

This tab is not active by default, but is easily activated should you so desire. The Updates tab typically includes automatically generated emails such as confirmations, receipts, bills and statements. While this tab is inactive, emails of this type will be displayed under the Primary tab. 

Forums Tab

This tab is not active by default, but is easily activated, should you so desire. The Forums tab typically contains emails from online groups, discussion boards and mailing lists. While this tab is inactive, emails of this type will be displayed under the Primary tab.

Adapting the New Gmail Changes to Your Needs

Of course, Gmail does not know what every email is and may not sort them according to your needs. It is quite easy to make these new changes work for your purposes. To organize the emails that display under each tab, you can simply drag and drop the desired email from its original tab to the tab of your choice.

To do this…

  • Simply hover over the left edge of the desired message until your mouse turns into a hand (as shown below)

Confirm Inbox Tab Change

  • Click the mouse (left-click) to grab the email and drag it to the desired tab. Gmail will display a message that you are moving a conversation.

Drag the Email to the desired GMail Tab

  • Once you have moved the email to the desired tab, Gmail will ask you if you want all future emails from that sender to be placed under the desired tab, as well. Click “YES” – and you are all set!

Confirm Inbox Tab Change

Alternatively, you can…

  • You can also right click on the desired email, choose “Move to tab” and add it to the tab you want.

Right Click to Move Email to a different Tab

 

Select which tabe to display email

Adding or Removing Tabs From View

You can easily add or remove the Tabs if they are not working for you. When you remove a tab, the emails that would typically display under that particular tab will now show up under the Primary tab. Removing all of the tabs (outside of the primary) will essentially make your Gmail experience very similar to the old user interface you are used to, by having all your incoming emails delivered to one primary inbox.

To add or remove tabs…

  • Simply click on the “+” sign located at the right side of the tabs.

Add or Remove GMail Inbox Tabs

  • A “Select tabs to enable” window will open and allow you to select the tabs you wish to add or remove from your inbox view. Simply check or uncheck the tabs you wish to add or remove and click Save to complete your changes.

Select the GMail Tabs to Enable

Removed all tabs and now want to try them again?

Should you turn off all tabs (with the exception of the Primary tab, of course) and decide later that you wish to enable other tabs, you can easily switch back to tabbed mode.

  • Simply click on the configuration icon and select “Configure Inbox” to add tabs back to your inbox view.

Confirm Inbox Tab Change

What are your thoughts and views on the new Gmail Inbox Tabs? Please add your comment below to explain the affect, if any, the new changes have had on you as a user of Gmail.

The Truth is Your Real Story Changes Things and Must Be Told

Recently, Marcus Sheridan from “The Sales Lion” wrote, “Don’t run from whoWomen Gossiping by David Castillo Dominici_freedigitalphotosdotnet_ID-10078282 you are. Don’t hide what makes you unique. Rather, embrace your story. Tell it again and again, allowing for changes as they occur.” This is the type of wisdom that all entrepreneurs and business owners should practice, because it keeps you real! The truth is your story changes things.

When talking about your products and services, be careful not to bloviate. Remember that you are offering your services to real people, with real needs. Your customers and clients are not just “somebody out there” – they are individuals with real dreams and goals and they are looking for real solutions and real answers. [Read more…]

Two Wrongs Don’t Make a Right:The #1 Rule That Ashley Madison is Breaking

Their tagline states: “Life is Short. Have an Affair.” Ashley Madison has built an entire industry on the premise that there is a “right way” for a marriedBusiness People Shaking Hands_by Ambro_ID-10046979 man to break his marriage vows – and it includes “The #1 Rule for Having an Affair”. The company advises against breaking this rule, which they suggest occurs when one fails to “date married women who have just as much reason to keep your affair a secret as you do”.

The #1 Rule that Ashley Madison is breaking has long been recognized among those who desire to succeed in relationships as simply this: Two wrongs don’t make a right. In fact, two wrong turns simply take you further from your goals, further from your destination, and (in the case of broken promises) deeper into the dark hole from which it is so difficult to climb out.

Breaking rule #1 in business can be a deadly affair

The bigger issue for this type of mentality is that it is completely selfish with its effects forced on and suffered by others; innocents are usually drug down into the darkness of the hole, right along with the selfish individuals. [Read more…]

Hey! Where’s That Pointer?

If we reflect on the history of the world, it is really incredible to think about how much has changed when it comes to public speaking, and maybe even more amazing is how much things have stayed the same.

Speaking Old Speaking New

Last time we chatted about how to present yourself to your audience. Today, I would like to touch on the “hardware” of public speaking.

Many times when I was a kid I would crawl into my parent’s bed in the morning after they got up to start their day. My dad was an auto mechanic who owned his own business. As he loaded his pockets to start his day he would audibly and methodically go through each item that he need to take with him: wallet, handkerchief, lighter, pocket knife. Often in my life I have recalled this (probably military inspired) diatribe and have marveled at its wisdom and simplicity. [Read more…]

What Paula Deen Taught Us About Food and Networking

Paula Deen was good at networking, while buttering up her audiences with sweet talk and sweet potato Paula Deen Poster at Lady and Sonspie, but what Paula recently taught us is this:

One day you can be the Belle of Southern Cooking – and the next you can be banned as the Bane of All Things Food. It only takes one bad choice, one careless decision to change how we are viewed by the market in business.

Paula Deen, as a brand, represented overcoming fear to be able to live successfully, doing what brings joy and happiness, family time in the kitchen, and comfort food loaded with excessive goodness. Her big eyes expressed all of this and her bubbly laugh was contagious to her audience. It was a heaping helping of fun served up with just the right amount of cooking – and Paula Deen, the brand, worked! So, what happened?  [Read more…]

How to Virtually Succeed in Business Without Really Trying

You’ve heard all of the hype. You’ve watched countless webinars. You’ve read the gimmicky sales pages and possibly even written and sent a Businesswoman With Laptop by Ambro FreeDigitalPhotosdot net ID-10044055few to your own list. So…how is it that virtually everything you are trying has yet to help you succeed in business? Without assuming too much, you may not really be trying to succeed at all. You may just be following the crowd, relying on the status quo – and that will get you right where you don’t want to be…lost in the status quo crowd!

You’ve got to get creative and shake things up every once in a while!

Virtually all online marketing follows this one basic premise: Keep promoting. Repeat your message often to your list, within your niche or market, and you increase the odds of those people taking action.

Here’s the rub. While statistics seem to bear out that this method works, it is also true that the more a person hears, reads or sees the same information, the more likely they are to wait for that opportunity to come around again, instead of opting in immediately. It’s a bit like a “learned response”.

There’s no reason to jump on something that isn’t going anywhere! [Read more…]

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