How to Repurpose Content: What Bitly Discovered About Social Media

re-purpose your contentBitly reports it has discovered that the typical half-life of a link on Twitter to be just 2.8hours! And Bitly’s analysis goes on to state that the half-life of a link on YouTube is a mere 7.4 hours.

For those involved with online marketing, the importance of SEO cannot be stressed enough. Content must be optimized for the search engines, but the reality is that SEO isn’t magic. The quality of your content also matters. [Read more…]

How to Virtually Succeed in Business Without Really Trying

You’ve heard all of the hype. You’ve watched countless webinars. You’ve read the gimmicky sales pages and possibly even written and sent a Businesswoman With Laptop by Ambro FreeDigitalPhotosdot net ID-10044055few to your own list. So…how is it that virtually everything you are trying has yet to help you succeed in business? Without assuming too much, you may not really be trying to succeed at all. You may just be following the crowd, relying on the status quo – and that will get you right where you don’t want to be…lost in the status quo crowd!

You’ve got to get creative and shake things up every once in a while!

Virtually all online marketing follows this one basic premise: Keep promoting. Repeat your message often to your list, within your niche or market, and you increase the odds of those people taking action.

Here’s the rub. While statistics seem to bear out that this method works, it is also true that the more a person hears, reads or sees the same information, the more likely they are to wait for that opportunity to come around again, instead of opting in immediately. It’s a bit like a “learned response”.

There’s no reason to jump on something that isn’t going anywhere! [Read more…]

Are You Showing Up For Work In Google and Bing Search Results?

Like most entrepreneurs and small business owners, you are showing up forGoogle ONE standard B work every day and giving your company your best, the results of a great work ethic combined with integrityThe question that begs to be asked in this technological age is, “Are you showing up in Google, Bing and other search engines?” If the answer is anything other than a resounding, “Yes!” you are helping everyone but yourself when it comes to reaching your audience, your prospective clients and customers. How? Well, if you aren’t showing up for work in the search engines – you’re allowing those businesses that are to have your piece of the marketing pie…and believe me, they are hungry to help themselves to a major helping of your market.

Consider that a great majority of clients believe that if you’re able to get your own agency, company, or firm to show up in search results for their industry, you are likely to be good at getting them to show up at the top of search engine’s lists, too. Being easy to find online by those looking for what you do, also helps them to see you as the capable one with whom they want to work. [Read more…]

The Right Team Provides a Good Fit for Your Passion for the Work

I’m thinking about the young baseball enthusiast with a passion for the game, but no formal training. Let’s say that he wants to be a pitcher.Baseb In Hand Stock Photo ID-10036429 by Meawpong3405 He may be a natural – but, odds are, even though he has a deep love of the game, possesses a high level of skill, and an insatiable hunger to play, it will most likely require a lot of work and hours of learning (combined with extra effort) to garner the attention of the pro scouts and eventually make it to the major leagues.

Let’s say that same young man makes it into the farm system and eventually gets called up. He still must work for the position he desires and work to maintain that position. Maybe the coaches love him – maybe they don’t. Maybe they’re not sure how they feel about him and are looking to him to help them make up their minds. Whatever the situation – it is his opportunity to prove what he can do there. [Read more…]

What You’re Not Getting From Your Virtual Assistant and Why

Chances are, if you have ever worked with (or are currently working with) CMBS GLOBAL Business Management Logo Origa Virtual Assistant, you have had moments of concern about whether or not you are getting your money’s worth. It’s a legitimate concern and one that is easily measured. Why? Because working with a V.A. involves 3 things:

1.What you want
2.What you need
3.What you get

Speakers! Let’s clean it up…

Woman who lost her thoughtsWhether your desire is to speak to hundreds or millions, there’s always room for improvement.  No matter how great your message may be, you still have to engage the audience and present yourself in a way that is pleasing to them. Today’s tidbit involves verbal clutter — or silence. Neither is very pleasing for your audience.

What do I mean by verbal clutter? Words or utterances like Hmm, Ah, Uh, Ok etc. or even nervous laughter.  You get the idea. At the opposite end of the spectrum is the uncomfortable silence. You know how that goes, you lose your train of thought and so you just stop talking………………………………………………………….for a while. [Read more…]


Man with Sticky NotesThere has been much written about “How to grow your business”, speaking or otherwise. How to look. How to market. How to present your message. While all that information is helpful, there seems to be one component that is missing: Self-discipline.

What do I mean when I say “self-discipline”? What I mean is making ourselves do the things we don’t really want to do. In his December 21, 2010 article for ICS  magazine, Steve Toburen refers to this action as the Insidious “Displacement Activity”. Basically this article states that on any given day we have this check list of business activities we should be doing. The majority of us will chose to do the things we like to do and avoid the things we don’t like, regardless of their importance to our business success. [Read more…]

Business Buzzwords Don’t Communicate Concisely to Your Market


by Charlotte L. Hanna CMO/CMBS Global

If you desire to communicate concisely to your market, avoid business buzzwords that don’t really say much and may be hindering growth.

While certain words may sound impressive when linked together, the resulting message can be vague, failing to articulate what you do for the customer and why clients should find you to be a better choice.

Content is important. It cannot be too complicated and it should not be too simple. Tone is crucial. Speaking over someone’s head or speaking in a condescending manner can both cause offense – but bloviating just leaves the reader empty-handed and looking elsewhere for real solutions and real information. [Read more…]

No Time to Fall Short of Goals -Update Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/CMBS Global

Description: Woman Playing Laptop by Just2shutter FreeDigitalPhotosdotnet ID-10059575.jpg

It’s that time of year when young people go back to school and most of us just wish we could go back to bed. Fall may be in the air, but it’s no time to fall short of goals – time to update your communication, marketing and business solutions, instead.

  • Revisit your goals. It is okay to revisit your accomplishments – as long as you don’t camp out there. If your goals have changed, no problem…as long as you have adjusted your marketing efforts accordingly. Get back to the basics in your online marketing. Don’t rely on content that may no longer be relevant to your business goals. Check your SEO – dust off your press releases, take some of your best ideas off the shelf and polish up your best business practices. [Read more…]

Pricing Isn’t The Problem – Customers Care About Value

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Noticing a slump in sales? You may suspect your pricing. This is generally where marketers tend to focus, however it is more often the case that pricing isn’t the problem. Customers care about value. How the perceived value of an item measures against its price tag usually determines the sale.

For instance, let’s say that you need a desk chair. You already know that you want comfort and durability for your money and you know what you are willing to spend to get that. You may even know what color you want. So, what will sell you on the right desk chair? I can almost guarantee that it will not be the price and here’s why: [Read more…]

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