by Charlotte L. Hanna CMO/Director of PMR/CMBS Global
According to a recent article by Patrick Spenner , contributor to Forbes.Com, marketers have it all wrong. The best way to impact purchase decision and brand loyalty is simplicity. Keeping it simple is stronger than engagement, because it’s what consumers really want. Social media is not the best strategy.
The Corporate Executive Board seems to back up Mr. Spenner’s claims by stating that brands that simplify customer decision making are:
- 86% more likely to be purchased
- 115% more likely to be recommended
- Decision Simplicity is the #1 reason why consumers are likely to buy, repeatedly buy, and recommend it to others
Maybe…but I am hard put to agree with CEB’s argument that customers do not want a relationship with you, they just want help to make good choices. I believe there is demand for both. [Read more...]