Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

Why No Strings Attached Doesn’t Work for Marketing Products and Services Online

For years, promoting  products and services with “no strings attached” worked. Buyers can feel less threatened by the perception ofbusiness marketing string being offered something that requires no further commitment from them. But the idea of no strings attached doesn’t work in today’s online marketing. Here’s why: [Read more…]

The Truth is Your Real Story Changes Things and Must Be Told

Recently, Marcus Sheridan from “The Sales Lion” wrote, “Don’t run from whoWomen Gossiping by David Castillo Dominici_freedigitalphotosdotnet_ID-10078282 you are. Don’t hide what makes you unique. Rather, embrace your story. Tell it again and again, allowing for changes as they occur.” This is the type of wisdom that all entrepreneurs and business owners should practice, because it keeps you real! The truth is your story changes things.

When talking about your products and services, be careful not to bloviate. Remember that you are offering your services to real people, with real needs. Your customers and clients are not just “somebody out there” – they are individuals with real dreams and goals and they are looking for real solutions and real answers. [Read more…]

Two Wrongs Don’t Make a Right:The #1 Rule That Ashley Madison is Breaking

Their tagline states: “Life is Short. Have an Affair.” Ashley Madison has built an entire industry on the premise that there is a “right way” for a marriedBusiness People Shaking Hands_by Ambro_ID-10046979 man to break his marriage vows – and it includes “The #1 Rule for Having an Affair”. The company advises against breaking this rule, which they suggest occurs when one fails to “date married women who have just as much reason to keep your affair a secret as you do”.

The #1 Rule that Ashley Madison is breaking has long been recognized among those who desire to succeed in relationships as simply this: Two wrongs don’t make a right. In fact, two wrong turns simply take you further from your goals, further from your destination, and (in the case of broken promises) deeper into the dark hole from which it is so difficult to climb out.

Breaking rule #1 in business can be a deadly affair

The bigger issue for this type of mentality is that it is completely selfish with its effects forced on and suffered by others; innocents are usually drug down into the darkness of the hole, right along with the selfish individuals. [Read more…]

What Paula Deen Taught Us About Food and Networking

Paula Deen was good at networking, while buttering up her audiences with sweet talk and sweet potato Paula Deen Poster at Lady and Sonspie, but what Paula recently taught us is this:

One day you can be the Belle of Southern Cooking – and the next you can be banned as the Bane of All Things Food. It only takes one bad choice, one careless decision to change how we are viewed by the market in business.

Paula Deen, as a brand, represented overcoming fear to be able to live successfully, doing what brings joy and happiness, family time in the kitchen, and comfort food loaded with excessive goodness. Her big eyes expressed all of this and her bubbly laugh was contagious to her audience. It was a heaping helping of fun served up with just the right amount of cooking – and Paula Deen, the brand, worked! So, what happened?  [Read more…]

3 Common Reasons You Don’t Understand and 3 Easy Solutions for Better Understanding Right in Front of Your Nose

This is personal. Sometimes I just don’t understand what another person or party wants. Ever been there? I can read the email, listen to the idea, see the example – and still miss the mark. If, like me, you want better understanding…Businessman Cover His Head With Bag by pakorn FreeDigitalPhotosdotnet Stock Photo ID-100114875this blog is for you.

Just the other day, I was working on a task for a client and had the instructions in an email right in front of my nose. I read through the words, but somehow developed quite a different view of what was actually being requested of me. I went about completing the task, confident that I had given the client exactly what they had wanted and needed. But, a few hours later, I realized that I had completely overlooked an important sentence in the email instructions and (more than likely) confused the client. How did I miss such a key element in the instructions I was given?

I believe there are 3 common reasons you and I don’t understand what is being communicated to us at times: [Read more…]

Who Appreciates You More Than You Do?

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global


There are times when you probably wonder if there is anyone who appreciates you. I mean, really – who appreciates you more than you appreciate yourself, right? Why is it that we routinely hear of our shortcomings and rarely of our outstanding service or contributions?

Of course, you know, see, and understand all of the effort put forth by you – but there will always be those who are clueless as to what it is you actually bring to the table every day. Unfortunately, you could put all of your accomplishments on a huge silver platter in front of these types and they would still be unable to see past their own noses. [Read more…]

Why Humility Is Not a Weakness in Business

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Leslie Vernick

How do you tell your market that you are the best – that you offer outstanding products and services and are the answer to their needs – without appearing arrogant? Why is humility strength, not a weakness, when you’ve heard that ‘bold is gold’?

In business, we have all been told how necessary it is to be bold, to find a way to stand out in our market and shine…and rightly so. But consider the 10-carat diamond that screams under the jewelry case spot light, demanding attention, versus the lovely little light-catcher that sparkles with an unmistakable, yet authentic fire – even in the average light of any given day. Often, the bigger the rock, the easier it is to question whether (or not) it is actually genuine. However, the authenticity of the smaller gem usually goes unquestioned.

I once purchased a ring that screamed to me from the jewelry showcase of a large retailer – only to step outside into the direct light of day and see no sparkle, only the flaws in the stone. I turned right around and went back inside for a refund. I later purchased a smaller setting from a jeweler with whom my husband had a satisfying experience and though not flawless, it sparkles and captures the attention of all who see it…the results are authentically consistent. [Read more…]

Cleanse and Fix – Detoxify Your Business Issues

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global


Every so often, you just need to purge! Allowing things to build up in life and in business only causes stress – and stress is a killer! To detoxify and rid yourself of unnecessary and harmful issues, practices, habits, relationships – whatever is blocking you from producing – just cleanse and fix.

Sheila Wagner is an expert in biomechanical, biochemical and food assessment working with individuals who have unresolved health issues. Sheila believes that we have all been exposed to ‘health disturbing substances’ throughout our lives and tells those who desire to regain control of their health, “It’s time to detoxify your tissues!” [Read more…]

Selling and Buying – Changes Required

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global


If there is one thing you can say about the business of selling products and services over the past few years…it is that things have changed! Technology, systems and methods continue to change at a rapid pace. No longer an option, many of these changes are required for the entrepreneur’s ongoing success.

All of these changes and the rate at which information is channeled these days, necessitates a steady focus and constant revisions by business owners if they are to “stay in the game” of marketing and selling to the public. Of course, most would agree that while technology is only part of the equation, the fact that the consumer is better informed and savvier than ever is the direct result of constant communication made possible by ever evolving technology.

How consistent are you with your communication efforts? Consumers today want to know as much as possible about you, what you offer and especially your history with your products and services. So, if you are starting out in business or even if you have been doing the same thing for twenty years or more – it’s wise to never leave it up to the consumer to fill in the blanks. [Read more…]

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