How to Take Marketing Out of the Dark Ages

This blog won’t solve all of your marketing problems, but it might help you to lighten up and inspire you to take your marketing practices out of the dark ages.

GE Enhance Your Video with Jeff GoldblumWhile you may not be able to afford a famous person to promote your services and products, neither can you afford to leave your marketing in the hands of an unremarkable, nobody. Finding the perfect middle ground may just be possible, with a little humor. [Read more…]

Your Recognizable Logo: Outstanding Ideas, Products, Services

So, you have this amazing product or service and you want the world to know about it. You get this logo idea, develop a concept andlogo showing company symbol or emblem hire a graphic artist and soon – an outstanding logo is born.

  • You’re thrilled with the image
  • In love with the color
  • Tickled by the tagline

But why should your incredibly recognizable logo matter to the rest of the world? [Read more…]

Innovators: How No Respect Can Kill Creativity

Sometimes it’s just no fun to be innovative. Innovators put themselvesInnovation demands respect, stagnation kills creativity
out there on the front lines of the War of Opinions where creativity doesn’t always get the respect it deserves.

A variety of viewpoints exists, usually governed by some form of hierarchy (whether real or perceived) and we usually take our cues from:

  • The boss
  • The coworkers
  • The teacher
  • The event coordinator
  • The client
  • Whomever we answer to or view as the person with more power than us [Read more…]

How to Survive When Things Get Slow in Business

When things get slow in business – when work drops off, clients back out, ideas aren’t as fertile, efforts freeze up, or you are simply lacking physical energy – what do you tend to do FIRST?winter-background-1113tm-bkgd-155

Do you:

  • work harder
  • desperately look for ways to connect
  • think deeper
  • grab more coffee

Do you:

  • beat yourself up
  • increase your services and lower your prices
  • rack your brain

And (let me guess) at the end of the day you come away exhausted, frustrated, or both. (Not to mention that you can’t relax or sleep due to excessive coffee consumption!)

When things slow down, perhaps we should follow suit. [Read more…]

Two Wrongs Don’t Make a Right:The #1 Rule That Ashley Madison is Breaking

Their tagline states: “Life is Short. Have an Affair.” Ashley Madison has built an entire industry on the premise that there is a “right way” for a marriedBusiness People Shaking Hands_by Ambro_ID-10046979 man to break his marriage vows – and it includes “The #1 Rule for Having an Affair”. The company advises against breaking this rule, which they suggest occurs when one fails to “date married women who have just as much reason to keep your affair a secret as you do”.

The #1 Rule that Ashley Madison is breaking has long been recognized among those who desire to succeed in relationships as simply this: Two wrongs don’t make a right. In fact, two wrong turns simply take you further from your goals, further from your destination, and (in the case of broken promises) deeper into the dark hole from which it is so difficult to climb out.

Breaking rule #1 in business can be a deadly affair

The bigger issue for this type of mentality is that it is completely selfish with its effects forced on and suffered by others; innocents are usually drug down into the darkness of the hole, right along with the selfish individuals. [Read more…]

How to Virtually Succeed in Business Without Really Trying

You’ve heard all of the hype. You’ve watched countless webinars. You’ve read the gimmicky sales pages and possibly even written and sent a Businesswoman With Laptop by Ambro FreeDigitalPhotosdot net ID-10044055few to your own list. So…how is it that virtually everything you are trying has yet to help you succeed in business? Without assuming too much, you may not really be trying to succeed at all. You may just be following the crowd, relying on the status quo – and that will get you right where you don’t want to be…lost in the status quo crowd!

You’ve got to get creative and shake things up every once in a while!

Virtually all online marketing follows this one basic premise: Keep promoting. Repeat your message often to your list, within your niche or market, and you increase the odds of those people taking action.

Here’s the rub. While statistics seem to bear out that this method works, it is also true that the more a person hears, reads or sees the same information, the more likely they are to wait for that opportunity to come around again, instead of opting in immediately. It’s a bit like a “learned response”.

There’s no reason to jump on something that isn’t going anywhere! [Read more…]

3 Common Reasons You Don’t Understand and 3 Easy Solutions for Better Understanding Right in Front of Your Nose

This is personal. Sometimes I just don’t understand what another person or party wants. Ever been there? I can read the email, listen to the idea, see the example – and still miss the mark. If, like me, you want better understanding…Businessman Cover His Head With Bag by pakorn FreeDigitalPhotosdotnet Stock Photo ID-100114875this blog is for you.

Just the other day, I was working on a task for a client and had the instructions in an email right in front of my nose. I read through the words, but somehow developed quite a different view of what was actually being requested of me. I went about completing the task, confident that I had given the client exactly what they had wanted and needed. But, a few hours later, I realized that I had completely overlooked an important sentence in the email instructions and (more than likely) confused the client. How did I miss such a key element in the instructions I was given?

I believe there are 3 common reasons you and I don’t understand what is being communicated to us at times: [Read more…]

Are You Showing Up For Work In Google and Bing Search Results?

Like most entrepreneurs and small business owners, you are showing up forGoogle ONE standard B work every day and giving your company your best, the results of a great work ethic combined with integrityThe question that begs to be asked in this technological age is, “Are you showing up in Google, Bing and other search engines?” If the answer is anything other than a resounding, “Yes!” you are helping everyone but yourself when it comes to reaching your audience, your prospective clients and customers. How? Well, if you aren’t showing up for work in the search engines – you’re allowing those businesses that are to have your piece of the marketing pie…and believe me, they are hungry to help themselves to a major helping of your market.

Consider that a great majority of clients believe that if you’re able to get your own agency, company, or firm to show up in search results for their industry, you are likely to be good at getting them to show up at the top of search engine’s lists, too. Being easy to find online by those looking for what you do, also helps them to see you as the capable one with whom they want to work. [Read more…]

The Right Team Provides a Good Fit for Your Passion for the Work

I’m thinking about the young baseball enthusiast with a passion for the game, but no formal training. Let’s say that he wants to be a pitcher.Baseb In Hand Stock Photo ID-10036429 by Meawpong3405 He may be a natural – but, odds are, even though he has a deep love of the game, possesses a high level of skill, and an insatiable hunger to play, it will most likely require a lot of work and hours of learning (combined with extra effort) to garner the attention of the pro scouts and eventually make it to the major leagues.

Let’s say that same young man makes it into the farm system and eventually gets called up. He still must work for the position he desires and work to maintain that position. Maybe the coaches love him – maybe they don’t. Maybe they’re not sure how they feel about him and are looking to him to help them make up their minds. Whatever the situation – it is his opportunity to prove what he can do there. [Read more…]

What You’re Not Getting From Your Virtual Assistant and Why

Chances are, if you have ever worked with (or are currently working with) CMBS GLOBAL Business Management Logo Origa Virtual Assistant, you have had moments of concern about whether or not you are getting your money’s worth. It’s a legitimate concern and one that is easily measured. Why? Because working with a V.A. involves 3 things:

1.What you want
2.What you need
3.What you get
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