Do People Really Make Six Figures Online in a Year – Are Rags to Riches Stories Still Possible Even in Today’s Market?

May 29, 2012 by 2 Comments

 

By Charlotte L. Hanna CMO/Director of PMR/CMBS Global

 

I am bombarded daily with emails telling of how other people make six figures in a single year while working online -“Rags to Riches” stories, the results of an entrepreneurial spirit and the perfecting of marketing skills etc. But…are these stories really true? Is it possible to make six figures a year marketing online even in today’s market? 

I wanted to take a closer look.

It took very little effort to find all kinds of articles with the words “Earn Six Figures”. Some of the page titles also included “working from home”, “as a freelance writer”, “from Internet Marketing” …you get the picture. But the one thing that they all seem to purport is the idea of a system or program for purchase. So, is it only possible to make good money if you are the one selling the program or the system? [One article actually offered “3 legit online jobs” leading me to wonder about the legitimacy of all the many others being promoted as ways to earn a living online.] [Read more...]

Filed Under: Business Goals, Business Growth, E-Commerce Website, Online Marketing, Persistence · Tagged With: , , , , , , , , , ,

Are Your Marketing and Advertising Integrated for Maximum Effect?

April 4, 2012 by 5 Comments

 

By Charlotte L. Hanna CMO/CMBS Global

 

What does the term “integrated advertising and marketing” really mean? And why should you be aware of the potential maximum effect it can have on your business?

According to Rochelle Reiter, agency principal at Orange Label Art + Advertising, “It is the coordination and integration of all of a company’s advertising and marketing communications into a cohesive plan that maximizes the impact on customers and prospects. An integrated plan is designed to make all aspects of marketing communications (e.g., advertising, sales, marketing, PR and online) work together as a unified and integrated force, rather than allowing each component to function independently.”

Wes Phillips, also an agency principal at Orange Label Art + Advertising, noted in a recent online article that, “It is important that a company’s leaders understand and comprehend the goals and objectives of an integrated campaign and are aligned on the strategy and messaging.” He believes that the support of management, sufficient time, and budget resources are important to the perception of the strategy as a priority.

But what does this all mean to the entrepreneur? [Read more...]

Filed Under: Back Office Services, Business Goals, Business Growth, Business Management Services, CMBS Global, Copywriting, E-Commerce Website, Graphic Design, Marketing Plan, Online Marketing, Speaker Management, Website Design & Development · Tagged With: , , , , , , ,

Reading, Writing, And Making Money Online With Virtual Assistants While Working From Home

November 16, 2011 by 1 Comment

by Charlotte L. Hanna, CMO/CMBS Global

 

It goes without saying that you can do a lot online these days. You can read about virtually most any topic you can think of – or write and blog about your opinions,Virtual Assistants provide virtual assistance passions, hobbies, business, or life. Many are making money online as Virtual Assistants – without leaving the comforts of home – doing work they love and helping others.

Every day, more and more people are taking advantage of these opportunities. Many of us get the majority of our information via the Internet and spend a good deal of time telling the world our political and social views – even our most personal dreams – via blogging, Twitter and Facebook. Collectively, we spend millions of dollars per year shopping online for our favorite “must-haves”, yet the one thing too many are NOT doing, is actually making money. In fact, those who have online businesses too often find themselves losing money when it comes to Internet sales. [Read more...]

Filed Under: Back Office Services, Blog, Business Failure, Business Growth, Business Management Services, Business Relationships, CMBS Global, E-Commerce Website, Marketing Plan, Online Business Management, Online Marketing, Website Design & Development · Tagged With: , , , , , , , , , , , , , , , , , , ,

7 Benefits Of Hosting A Virtual Event

October 21, 2011 by 1 Comment

by Charlotte L. Hanna CMO/CMBS GLOBAL

 

The benefits of hosting a Virtual Event can be many, but here are 7 that can make it truly worth your time and energy to consider this often-overlooked marketing tool.

1. Engaged Audiences – Your audience can instantly log in and feel a part of your event.

2. Lower Expenses – According to most studies, it can be nearly 75% less expensive to produce than most typical live events.

3. Global Access – The Internet makes the WORLD your marketplace!

4. Ultimate Convenience – While an audience may not be able to travel to you, you can take your message to your audience nearly anywhere, at any time. Convenient for them AND you. 

5. Variety of Choices – Telesummits, Webinars, Teleseminars…the list goes on and on. You can choose to make it interactive, invite guest speakers, offer language options, etc. From live streaming to video to audio only – the choice for the best solution is yours. [Read more...]

Filed Under: Business Growth, Business Relationships, CMBS Global, E-Commerce Website, Online Marketing, Virtual Event Planning · Tagged With: , , , , ,

The World Is Your Marketplace – Are You Ready And Set To Go?

October 14, 2011 by 2 Comments

 

by Charlotte L. Hanna CMO/CMBS GLOBAL

CMBS GLOBAL believes that “The World Is Your Marketplace!” If you have often consideredCMBSGlobal.com expanding your market, and understand the value of being able to reach your niche audience – anywhere in the world at any time – then you believe it, too.

Are you READY to do whatever it takes to reach the world with your message?

Are you SET to launch a new and innovative product?

Do you know where to GO – and how to make online marketing work most effectively for you?

There is no end in sight to the explosion of the entrepreneurial spirit and the growth the Internet has afforded small businesses. Yet, despite compelling numbers, many small businesses have not yet realized the importance of the global marketplace.

Hesitation to take advantage of the many benefits associated with doing business internationally is sometimes linked to a lack of knowledge and understanding. However, it is the need for assistance with those processes necessary for unleashing the unlimited potential for growth and profit, which more often causes entrepreneurs to delay taking further action. [Read more...]

Filed Under: Back Office Services, Business Failure, Business Goals, Business Growth, Business Management Services, CMBS Global, E-Commerce Website, Google Trends, Online Business Management, Online Marketing, Speaker Management, Virtual Event Planning, Website Design & Development · Tagged With: , , , , , , , , ,

TRUST IN THE MARKETPLACE

September 16, 2011 by 5 Comments

 by Charlotte L. Hanna CMBS Global

Trust, in a relationship, is usually developed over a considerable period of time. However, in today’s fast-paced business climate such time may not be available initially for displaying your own confidence, or determining the reliability of others.

So, how do you exercise trust within today’s marketplace environment, without the luxury of a bonding experience? Though it may go against everything you have been taught over your lifetime, the key is to TRUST FIRST.

We are not often encouraged to blindly trust others, and we teach our children not to trust a stranger. But according to experts, such as Guy Kawasaki, previous chief evangelist of Apple and co-founder of Alltop.com an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures, to trust first will encourage others to trust back.

[Read more...]

Filed Under: Back Office Services, Blog, Business Growth, Business Relationships, CMBS Global, E-Commerce Website, Online Business Management, Online Marketing, Speaker Management · Tagged With: , , , , , , , , , , ,

Why Internet Retailers Are Redesigning Their Websites

June 24, 2011 by Leave a Comment

By Stephanie Avery COO CMBS Global

Because of the struggling economy, consumers are more thoughtful in their purchases. This results in more research of the product as well as shopping around for the best price. They look for coupons, promotions and free shipping. Consumers are also more tech savvy and use a variety of resources to seek information they need. Because of this, retailers are reevaluating and revamping their marketing approach to attract and keep customers. They are adopting new trends, especially with their website.

According to the E-tailing Group, an e-commerce research company, 49% of merchants will look to switch website platforms and many others will perform website redesign. WordPress is one of the most popular and effective platforms there is. One popular addition to ecommerce websites is adding a ‘live chat’ feature. This enables users to multi-task while they chat and gives them immediate answers to their questions. With email and texting as the preferred way of communication, it makes sense the consumer would prefer to chat than call the company’s call center. [Read more...]

Filed Under: CMBS Global, E-Commerce Website, Website Design & Development · Tagged With: , , ,

Why Your Webstore Must Offer More

June 10, 2011 by 1 Comment

By Stephanie Avery COO CMBS Global

 

How many times have you attempted to make an online purchase from a website store but found yourself becoming Online Shoppingextremely frustrated and finally closing out the window completely? How long do you stick around trying to figure out how to navigate the site or check out once you’ve found (if you find) what you want to purchase? Most visitors do not stick around very long, because they know there are hundreds of other e-commerce sites, or webstores, offering the same product.

Cart abandonment rate on e-commerce websites is about 60% and most of that is even before the checkout process. Customers want easy to read, simple, informative websites that give them exactly what they are looking for with as little work as possible. You could have a site with excellent content but if the visitor only stays for three seconds due to glaring yellow highlights and bright red letters, they will never read the content, much less buy anything. [Read more...]

Filed Under: Blog, Business Goals, E-Commerce Website, Website Design & Development · Tagged With: , ,