How to Repurpose Content: What Bitly Discovered About Social Media

re-purpose your contentBitly reports it has discovered that the typical half-life of a link on Twitter to be just 2.8hours! And Bitly’s analysis goes on to state that the half-life of a link on YouTube is a mere 7.4 hours.

For those involved with online marketing, the importance of SEO cannot be stressed enough. Content must be optimized for the search engines, but the reality is that SEO isn’t magic. The quality of your content also matters. [Read more…]

How to Identify and Target Your Niche Market in Thirty Seconds

As an Online Marketer, you already know that to be successful you must identify your niche market and target that group effectively.Red target and dart close-up isolated on white background. How to do this is usually the bigger question. It requires specific answers to the following questions about you:

  • What DO you do better than anyone else?
  • What CAN you do better than anyone else?
  • What MUST you do better than anyone else? [Read more…]

Why No Strings Attached Doesn’t Work for Marketing Products and Services Online

For years, promoting  products and services with “no strings attached” worked. Buyers can feel less threatened by the perception ofbusiness marketing string being offered something that requires no further commitment from them. But the idea of no strings attached doesn’t work in today’s online marketing. Here’s why: [Read more…]

How Putting Out Fires Interferes With Running Your Business

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

The better your communication and marketing, the better your business runs. Wise management understands that constantly putting out fires wastes too much time and energy and interferes with momentum. How you communicate with your staff and market says much about the way you are running your business. What’s yours saying?
Running a business is about leading. Great leaders use:

  • Awareness
  • Commitment
  • Communication
  • Creativity
  • Discernment
  • Example
  • Experience
  • Foresight
  • Insight
  • Integrity
  • Knowledge
  • Patience
  • Perseverance
  • Skill
  • Strategies
  • Understanding
  • Wisdom [Read more…]

Successful People Play Nice and Hire Wisely


by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Successful teams are comprised of successful people. In building a business or building a team, hiring good people who play nice should be a top priority. I recently read that the late Jim Rohn, known as America’s foremost business philosopher, once said, “Good people are found, not changed.” What a wise idea – hire nice people instead of struggling to teach employees how to play nice.

It eliminates wasted time and energy to hire quality people, because the truth is that we can’t make people change – unless they want to be changed. It’s a bit like trying to force-feed spinach to a baby. Even if you get the spinach in the baby’s mouth – you can’t make them swallow it. You may feel successful the moment the spinach goes in, but when wearing the spinach a few minutes later, the baby will most likely be the only one who approves of the results.

Those who want to lead because they enjoy the power trip, wanting others to listen only to them and recognize them for what they do…are just selfish. Selfish people are only successful in their own minds and even though they may acquire much in their lifetime – they rarely have any pleasure in it because the true enjoyment comes from sharing.

Those who want to change the world by helping others, and who realize the benefits of working alongside others to attain a mutual goal of providing helpful solutions, genuine services and products that make a difference – these are successful people. They recognize that they can’t possibly accomplish enough all by themselves and when building a team, they make it a point to choose from a list of truly nice people who enjoy doing good work.

In today’s economy, you can afford to be picky about whom you hire. Too many good people (who know how to play nice) are still waiting for the opportunity to align with other successful people as part of a great, unstoppable team. Hire wisely!

Image: “Goal Text In Wooden Block” by Stuart Miles/

What Every Marketer Needs to be Effective When Time is of the Essence

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Every marketer needs an assistant like CMBS Global for effective handling and management of back office tasks, keeping your daily business activities running smoothly, while freeing you to concentrate on the bigger tasks of reaching out to prospective clients and customers, developing products and services and, of course, telling your story.
If you have been neglecting the telling of your story because you are just too busy – you have been neglecting one of the most important marketing tools you personally possess for growing your business. Being too busy to share what you do and why you do it, means you absolutely need assistance with your marketing. While there are many directions in which you can take the telling of your story, today’s technology affords an exciting array of choices for making your online marketing more effective by saving you time. And for those who wish to get their story out to their particular market effectively and creatively, time is of the essence! [Read more…]

Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global


When weighing effective business solutions, two of the most important tools you will ever implement are Communication and Marketing. Skills within these areas are a must and in today’s online marketplace, often governed by technology. Even ‘word of mouth’ (a great form of advertising) is widely accomplished via Social Media.

Here are some simple steps to ensure better communication and marketing for your business:

[Read more…]

Sticking The Landing and Going For Gold

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global


Olympic gymnasts know that no matter how great the routine, you must stick the landing to ensure the highest possible score when going for gold!

It could be argued that the same is also true for scoring well in online marketing. Solid Landing Pages are necessary. And, just as in most Olympic sports, timing can be everything when it comes to optimizing  opportunities for connecting with your leads and maximizing response rates. He who hesitates is left behind. [Read more…]

What Happens When You Run Out of Ideas? The Option of Adoption

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

It happens to the best of us…one day you stare at your calendar, blog page, your colleagues or staff and admit that you have run out of ideas. And it will be up to you to choose whether to remain in that barren place – or welcome the “option of adoption” of other’s ideas.

You could be pregnant with an idea, so small that it has simply gone unnoticed. Check to see if you can find it and patiently nurture it along. Maybe you thought you had an idea, but lost it. Or maybe you have been carrying an idea, hesitating to make it known to others because you believe “it’s not special enough…it’s already been done.”  You could be right…good ideas aren’t easy to come by. But before you decide it unworthy and declare it unfit ask yourself (and those upon whom you rely), “But…has (it) been done THIS way?” Continue to ask that question until you hit upon a “THIS” that results in either a firm “No” or a “Not as far as we know” response. Then, determine why not? [Read more…]

Turning the Corner without Hitting a Wall


by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

The job market is not what it used to be. In fact, more and more of us find ourselves forced to make a career change these days and in our search for paying work, turning the corner can often mean hitting a wall. If you have had to “make some adjustments” in your life-style due to a decrease or loss in income, take a look – deep inside you – and ask yourself the following questions:

  • What was so good about my former job?
  • What would I choose to do if I could do whatever I wanted to earn a living?
  • What do I know, what experience do I possess that others do not – and are needing?
  • What would it mean to me to be able to set my own hours?
  • How can I stop searching for a ‘niche’ and create one instead? [Read more…]
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