How to Summarize Your Business Strategy in Fifteen Words

Can you summarize your business strategy in 15 words or less? Many owners and managers can’ marketing strategies

The reason for this may be that they lack clarity about what is right in front of their noses.

According to The Contrast Principle, we understand a thing better when are able to see it compared with something else – rather than observing it in isolation. When you view your business from within, you see only what is right in front of you. And what is right in front of you may appear bigger or smaller than it really is – if you can even see it at all!
[Read more…]

Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

No Time to Fall Short of Goals -Update Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/CMBS Global

Description: Woman Playing Laptop by Just2shutter FreeDigitalPhotosdotnet ID-10059575.jpg

It’s that time of year when young people go back to school and most of us just wish we could go back to bed. Fall may be in the air, but it’s no time to fall short of goals – time to update your communication, marketing and business solutions, instead.

  • Revisit your goals. It is okay to revisit your accomplishments – as long as you don’t camp out there. If your goals have changed, no problem…as long as you have adjusted your marketing efforts accordingly. Get back to the basics in your online marketing. Don’t rely on content that may no longer be relevant to your business goals. Check your SEO – dust off your press releases, take some of your best ideas off the shelf and polish up your best business practices. [Read more…]

How Putting Out Fires Interferes With Running Your Business

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

The better your communication and marketing, the better your business runs. Wise management understands that constantly putting out fires wastes too much time and energy and interferes with momentum. How you communicate with your staff and market says much about the way you are running your business. What’s yours saying?
Running a business is about leading. Great leaders use:

  • Awareness
  • Commitment
  • Communication
  • Creativity
  • Discernment
  • Example
  • Experience
  • Foresight
  • Insight
  • Integrity
  • Knowledge
  • Patience
  • Perseverance
  • Skill
  • Strategies
  • Understanding
  • Wisdom [Read more…]

What Every Marketer Needs to be Effective When Time is of the Essence

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Every marketer needs an assistant like CMBS Global for effective handling and management of back office tasks, keeping your daily business activities running smoothly, while freeing you to concentrate on the bigger tasks of reaching out to prospective clients and customers, developing products and services and, of course, telling your story.
If you have been neglecting the telling of your story because you are just too busy – you have been neglecting one of the most important marketing tools you personally possess for growing your business. Being too busy to share what you do and why you do it, means you absolutely need assistance with your marketing. While there are many directions in which you can take the telling of your story, today’s technology affords an exciting array of choices for making your online marketing more effective by saving you time. And for those who wish to get their story out to their particular market effectively and creatively, time is of the essence! [Read more…]

Sticking The Landing and Going For Gold

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global


Olympic gymnasts know that no matter how great the routine, you must stick the landing to ensure the highest possible score when going for gold!

It could be argued that the same is also true for scoring well in online marketing. Solid Landing Pages are necessary. And, just as in most Olympic sports, timing can be everything when it comes to optimizing  opportunities for connecting with your leads and maximizing response rates. He who hesitates is left behind. [Read more…]

Keep It Simple: Decision Simplicity Stronger Than Strategy of Engagement?

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Sydni Craig-Hart

According to a recent article by Patrick Spenner , contributor to Forbes.Com, marketers have it all wrong. The best way to impact purchase decision and brand loyalty is simplicity. Keeping it simple is stronger than engagement, because it’s what consumers really want. Social media is not the best strategy.

The Corporate Executive Board seems to back up Mr. Spenner’s claims by stating that brands that simplify customer decision making are:

  • 86% more likely to be purchased
  • 115% more likely to be recommended
  • Decision Simplicity is the #1 reason why consumers are likely to buy, repeatedly buy, and recommend it to others

Maybe…but I am hard put to agree with CEB’s argument that customers do not want a relationship with you, they just want help to make good choices. I believe there is demand for both. [Read more…]

Seven Ways to Get Clients No Matter What You Do

by Charlotte L. Hanna CMO/Director of PMR/CMBS GlobalQuestion Mark

No matter what you do, you can’t get clients! Yet, no matter what you do…you need clients (or customers) if you are to stay in business. So, what can you do to get clients and be successful – no matter what it is you do, no matter what your business?

I’ve operated several small businesses over the years. Some were more successful than others – but none was as successful as I had hoped. Only recently did I figure out that therein was my biggest problem or obstacle. I had HOPED to be successful in what I did – but I had not PLANNED to be successful. I had big dreams, but I did not back those dreams up with a well-thought plan to ensure that I would make the money I desired and grow at the rate necessary to do more than “make it by the skin of my teeth.”

“He who fails to plan is planning to fail” ~ Winston Churchill

[Read more…]

One Simple Tool That Can Double Or Triple Your Contact List

by Charlotte L. Hanna CMO/CMBS Global   I’ve recently returned from an inspiring time in Orlando Florida, learning how to better market our clients – and our company, CMBS Global. The three-day event, hosted at the beautiful Hyatt Regency Orlando International Airport by Suzanne Evans and her team, not only provided a bevy of tools and information [including one simple tool that has the potential to double or even triple your contact list] but great opportunities to network and actually hear the individual stories of other entrepreneurs in the industry, as well.

I can honestly say that while there is nothing totally new under the [marketing] sun, the speed at which technology is being developed to assist the online marketing industry is mind-boggling! So much is available to us each day – right at our fingertips – that it is difficult to keep up with the pace. With all of the choices, the question becomes how to best utilize it all.

As most of us know, to be effective in our efforts we must be DOING. Where it can get a bit tricky is staying on top of WHAT to do, HOW to do it – and WHEN!

It’s a given that to implement any great tool you must first learn how to use it…but in today’s business environment, by the time you get comfortable with one – something NEW and UNFAMILIAR can be in your “toolbox”, screaming for your immediate attention. Finding the time to learn a new skill required for the latest, most effective program can be nearly impossible when you are already up-to-your-eyeballs in building your online business. [Read more…]

Are Your Marketing and Advertising Integrated for Maximum Effect?


By Charlotte L. Hanna CMO/CMBS Global


What does the term “integrated advertising and marketing” really mean? And why should you be aware of the potential maximum effect it can have on your business?

According to Rochelle Reiter, agency principal at Orange Label Art + Advertising, “It is the coordination and integration of all of a company’s advertising and marketing communications into a cohesive plan that maximizes the impact on customers and prospects. An integrated plan is designed to make all aspects of marketing communications (e.g., advertising, sales, marketing, PR and online) work together as a unified and integrated force, rather than allowing each component to function independently.”

Wes Phillips, also an agency principal at Orange Label Art + Advertising, noted in a recent online article that, “It is important that a company’s leaders understand and comprehend the goals and objectives of an integrated campaign and are aligned on the strategy and messaging.” He believes that the support of management, sufficient time, and budget resources are important to the perception of the strategy as a priority.

But what does this all mean to the entrepreneur? [Read more…]

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