Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

How to Identify and Target Your Niche Market in Thirty Seconds

As an Online Marketer, you already know that to be successful you must identify your niche market and target that group effectively.Red target and dart close-up isolated on white background. How to do this is usually the bigger question. It requires specific answers to the following questions about you:

  • What DO you do better than anyone else?
  • What CAN you do better than anyone else?
  • What MUST you do better than anyone else? [Read more…]

Practice What You Preach or Your Elevator Speech is Just Another Sales Pitch


by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Entrepreneurs of any type must sell. You are daily selling others on you, your services, your products – or all of the above. Great salespeople are Elevator With Green Doors by Maya Pictures Freedigitalphotos dot net ID-10096105necessary to business – but practice what you preach or your elevator speech will be just another sales pitch that people do not care to hear.

It goes without saying that the brands that have survived and enjoyed many fruitful years of being in the public eye are those that have provided the perfect pitch – and then remained totally in tune with their customers and clients desires and needs. Those who continually hit sour notes within their market are soon kicked out of the choir.

There are many referring to themselves as ‘evangelists’ in today’s business market. An admittedly catchy title when linked with such terms as Marketing, Social Media, Product, Brand, etc. You name it and the term evangelist has probably been attached at some point. But as catchy as it may sound, the truth continues to be that much more is expected of an evangelist than is required of the common, ordinary layperson. The average pew sitter will always be permitted many more mistakes and shown much more forgiveness for his or her sins (when discovered) than the guy standing behind the pulpit. It has, at times, proven to be too much pressure even for the most gifted of leaders.

No person knows you any better than you know yourself, however letting others do the preaching for you is often wiser than touting your own horn – only to fall short of your proclamations. Good intentions are not enough to build a strong brand and keep it standing no matter what storms come. You must absolutely deliver the goods that you have declared yourself capable of delivering. If you aren’t convinced that it is possible for you to do this – you need to change your message, change your skill set or get reliable assistance from those who can help you to perform at peak level.

It is not impossible to practice what you preach when you believe in what you do and are committed to representing your message honestly via actions, words and deeds. Don’t set yourself up to be worshiped lest you set yourself up for a very hard fall. Instead, be the one your niche is free to trust and they will sing your praises to all who will listen for years to come.

Image: “Elevator With Green Door” by Maya Picture/

Turning the Corner without Hitting a Wall


by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

The job market is not what it used to be. In fact, more and more of us find ourselves forced to make a career change these days and in our search for paying work, turning the corner can often mean hitting a wall. If you have had to “make some adjustments” in your life-style due to a decrease or loss in income, take a look – deep inside you – and ask yourself the following questions:

  • What was so good about my former job?
  • What would I choose to do if I could do whatever I wanted to earn a living?
  • What do I know, what experience do I possess that others do not – and are needing?
  • What would it mean to me to be able to set my own hours?
  • How can I stop searching for a ‘niche’ and create one instead? [Read more…]

Niche-less Keeps You Penniless in Business, Find and Market to Your Niche

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

6 figure success club

Do you really know your niche in business…sure of your niche market? Are you speaking to those who want to hear from you and are looking for the products and services you offer? Niche-less keeps you penniless in business, so how do you find and market to your niche?

Most everyone will agree that your niche is whatever you are most passionate about. Here’s how the Free Online Dictionary defines the word Niche:

  • A place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.
  • A distinct segment of a market.
  • Ecology: the position or function of an organism in a community of plants and animals.
  • Adjective: pertaining to or intended for a market niche; having a specific appeal: niche advertising.

So, what is your “suitable or appropriate position” in the business world? Are you a strong leader, CEO material – or do you prefer to be told what to do and when to do it, preferring to work on task? Do you enjoy working from a list, able to see and measure your accomplishments – or are you more of a ‘free spirit’, leaning toward freelance projects that allow you to work at your own pace? [Read more…]

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