Never Mind That, What About Me?

What about me?Several years ago, my children and I went to the art gallery at our local college.  There was a photographic display there entitled, Never Mind That, What About Me?  It was a collection of photographs depicting various disasters. Some were natural and some were man-made. In the middle of the chaos, there were one or more models posing in all their finery. Obviously, the point was that in the midst of whatever is going on in the world, we are still absorbed with ourselves. What does this have to do with public speaking? Too many times instead of focusing on the audience we focus on ourselves. If we are not focused on the audience, we don’t connect with them. If we don’t connect with our audience, we are mediocre speakers at best; a bore at the worst and neither party leaves the gathering satisfied.

We know that we must pay attention to our appearance, our presentation and even how our room is set up for our participants, but herein lies the paradox, we must remained focused on our audience, not ourselves. Your audience must feel that you are genuinely focused on them and their wellbeing.

How is this accomplished? 

First, you must feel it from within. If you are only concerned with selling your product, your audience will know it. It isn’t something you can fake. You will, like our misdirected model, come across as not being genuine. So, if you know I am talking about you, and you just can’t drum up that empathy, please pick a different method of getting your message out. Public Speaking is just not for you.

Second, you must be able to present in a manner that isn’t focused on your presentation.  What I am trying to say is that by the time you are ready to present, it should be second nature. You don’t need to think about what you are doing, it just happens. The only way to accomplish this is with much practice. How many times have we heard actors or singers talk about when they were kids they would get friends or family members together and put on a “show?” Well think about doing something like that.  Gather an audience and put on a “show.”  Start by practicing in front of friends or family members with whom you are comfortable so you can really “lay your heart out.” Then, move on to people who you don’t know so well.  Offer to speak for free anywhere and everywhere you can.  Think of it as an apprenticeship of sorts.

Third, invest in some good looking and comfortable clothing. You should be able to dress in something that will make you feel confident. The last thing you want to be thinking about is your hurting feet or your top that wants to slip up or down… again, putting the focus on yourself instead of your audience.

And last, make sure your space and props are prepared. (We will address this in detail at a later date.)

Take the focus off of yourself; place it on your audience. You both will reap the benefits.

Share with confidence,
Cyndi

It isn’t what we say; it’s how we say it.

Cell PhoneWith ease I navigate around my computer, but for some reason, not my smart phone. Although I have had it for more than two years now, I have just recently discovered that I can use voice recognition to send a text message. I know. I told you my smart phone is too smart for me. Anyway, this voice messaging is not without its problems. My daughter and I have compiled a short list of rules to go along with using the voice messaging:

  1. Do not use this feature when you are angry
  2. Do not use this feature and try to carry on a conversation at the same time.
  3. Always proofread your text message before you push” send”

You might laugh a bit at my voice to text escapades, but it does bring to light another important issue. When we are conducting business virtually through text messages, emails and other messaging applications, we need to remember that the person on the other side of our message has no idea with what emotion the message is being sent. You may make a statement or request and if you are not careful with the wording it can come off as being harsh or confrontational. What can we do to make sure what we are communicating is being received in the way we intend?

  1. Do not send a message when you are angry
  2. Do not write and or send messages when you are distracted
  3. Always proofread your message before you push” send”

We have often heard it said, “You only get one chance to make a first impression.” When you are trying to secure speaking engagements, many times you do only get one chance to get your name in front of the person who will decide if you are the person they are looking for to speak to their organization or company. What a shame it would be if you were judged by one misinterpreted email.

Try to look at your message objectively. What emotions do you feel are attached to it? Is it conveying the message you want to send? If you received this message, how would you picture the sender?  Does it reflect how you are feelings about your recipient? 

Cyndi

Speakers! Let’s clean it up…

Woman who lost her thoughtsWhether your desire is to speak to hundreds or millions, there’s always room for improvement.  No matter how great your message may be, you still have to engage the audience and present yourself in a way that is pleasing to them. Today’s tidbit involves verbal clutter — or silence. Neither is very pleasing for your audience.

What do I mean by verbal clutter? Words or utterances like Hmm, Ah, Uh, Ok etc. or even nervous laughter.  You get the idea. At the opposite end of the spectrum is the uncomfortable silence. You know how that goes, you lose your train of thought and so you just stop talking………………………………………………………….for a while.

What is the cure? Practice! I know. Not much fun, but so important if you want to progress. Remember the old adage “No Pain, No Gain”! The world if full of people that think success will just drop out of the sky and fall into their laps without any work. It just isn’t true. If you want to be paid for your speaking engagements, you must appear professional. So, practice. And then practice some more. You can start by videotaping yourself. If you don’t have a camera on your computer, you can buy one for less than $20. Record yourself and then be brutally honest about how you sound. Are you engaging in verbal clutter or uncomfortable silences? Then, go public. Grab a friend or two and practice in front of them too. What do they think?

Clear out the junk, polish it up and speak like a pro. Your audience with thank you.

THAT WHICH I KNOW I SHOULD DO, I DO NOT.

Man with Sticky NotesThere has been much written about “How to grow your business”, speaking or otherwise. How to look. How to market. How to present your message. While all that information is helpful, there seems to be one component that is missing: Self-discipline.

What do I mean when I say “self-discipline”? What I mean is making ourselves do the things we don’t really want to do. In his December 21, 2010 article for ICS  magazine, Steve Toburen refers to this action as the Insidious "Displacement Activity". Basically this article states that on any given day we have this check list of business activities we should be doing. The majority of us will chose to do the things we like to do and avoid the things we don’t like, regardless of their importance to our business success.  This problem really transcends into all businesses, but for the solopreneur, it is the most pronounced. Whatever the task, if you don’t do it and there is no one else to whom you can delegate, it simply does not get done.

We could get into a long discussion about different temperaments and their different strengths, but really, “people” people like to be around other people. Most people get into public speaking because they enjoy communicating with others. Makes sense, right? So what does that leave? …Marketing, research, bookkeeping, and all the things that takes you from where you are now to where you want to be.

Let’s look at it this way: You want to build a shed. You spend a lot of time looking at plans and finally choose a design you like. You copy the plans, go mark a place in your back yard to put the shed, get the permit, and save the money. But the thing you hate to do is go to the building center. So you put if off. You don’t go this week. You find an excuse why you can’t go next week. The week after that you are way too busy. Soon it’s November and you still don’t have a shed and your lawn mower is covered in snow. Although you accomplished six of your seven tasks, you were not successful because all seven tasks needed to be completed.

This is exactly how it works in business. We may be really good at many business tasks, but if we neglect one or more necessary items we are unable to achieve the success we want to obtain.

What can we do to avoid this great pitfall?

  1. Acknowledge: Understand that this is a problem that needs to be addressed.
  2. Be realistic: There are only so many hours in a day. Consider all your obligations and decide how much time you are able to devote to your business.
  3. Construct a plan: Include the different tasks that need to be completed on a daily, weekly, or longer basis. Devote the first hour of your day focused on the tasks you dislike doing. You won’t spend your day with these things hanging over you like a cloud. You will feel good about having gotten those tasks out of the way and it will lead to a more productive day in general.
  4. Delegate: Consider eliminating some tasks altogether.  If you are a busy executive, you might hire a housekeeper to help keep your house in order. You would not think twice about hiring a CPA to do your taxes, an important task that requires a special skill set. In this same line of thinking, you may consider delegating business tasks that you are not very good at or just don’t like to do.

One item that is frequently ignored is marketing. Your business will never be successful if you don’t market. There is just no other way around it. Another is research. You will have a hard time landing speaking and entertainment engagements if you don’t do research to find and connect to perspective clients.

It’s a brand new year. As you are taking time to set your business goals (and I hope you are) honestly take stock of yourself. If there is something you KNOW you should be doing and you are not, devise a plan to get it done. Your business success depends on it.

Presentations: It’s a Jungle Out There, But It Doesn’t Have to Be a Zoo – Right Jack Hanna?

 

Michele Linn recently wrote about a keynote presentation given by “Jungle Jack Hanna”, the well-known zookeeper, at the close of the Content Marketing World 2012 event.

Michele noted that even though his presentation, which included a number of endangered animals and facts about them, didn’t seem to directly relate to content marketing – he still managed to capture and hold the attention of those in attendance.

This is what experience can do. Experience can give you an edge. Experience can give you a story that captivates and provides knowledge to all who will listen.

Jack Hanna began his career at the Columbus Zoo in 1978. He has learned a lot over the past 34 years. He knows animals and he knows that animals, especially unusual and rare ones, interest people. Therefore, he knows how to get an audience’s attention and keep it, simply by being who he is and sharing what he knows and loves.

It may be that you have been wondering where (and how) you should share your story. You may not have the benefit of 'furry props' like Jungle Jack, but don’t let that discourage you. If you have something compelling to say, something worthwhile and informative, there is most likely an angle you can take that will grab the attention of nearly any group – and with a little creativity – engage them long enough to change their lives in some way.

Tell your story. Be yourself and share what you know. It can be good for business, good for those who hear it – and good for you!

Begin to look at every group of people as a possible audience. It may be a jungle out there, but it doesn’t mean that it has to be a zoo when it comes to finding your niche. Right, Mr. Hanna?

Image: Jungle Jack Hanna’s Facebook Page

Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

 

When weighing effective business solutions, two of the most important tools you will ever implement are Communication and Marketing. Skills within these areas are a must and in today’s online marketplace, often governed by technology. Even ‘word of mouth’ (a great form of advertising) is widely accomplished via Social Media.

Here are some simple steps to ensure better communication and marketing for your business:

[Read more...]

How to Find Someone to Speak at Your Event – Booking the Right Speaker

 

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

 

How exciting! You are planning an incredible event for those in your corporation, organization, business market or community and now you seriously need to find and book the right speaker. Booking someone to speak to your audience’s needs, dreams, concerns with the right entertaining and informative message for the moment…that’s work!

Booking a speaker can be the toughest part of hosting an event. Choosing the date, place and time might be relatively easy, but how do you find the person qualified to deliver that engaging keynote address or present those powerful breakout sessions, making your event the place attendees want to be? [Read more...]

Why Would Anyone Be Interested In My Story – How Your Experience Can Help Others and Make Money

 

by Charlotte L. Hanna CMO / Director of PMR / CMBS Global

 

Your story is your experience. Do you wonder why anyone would be interested in your story? After hearing how someone else hasWhy Your Story? endured and overcome a tragedy of immense proportions, do you wonder how your story could ever be interesting enough to cause others to pay money for it?

Have you ever had a problem that you could not solve on your own? Have you had a question that needed an answer – knowledge that you did not possess? Or how about a situation begging for action, when you were unsure of the next step to take? What did you do?

Years ago, people with problems turned to their faith, family, friends and trusted peers. Though today many may still look to their faith, family, friends and trusted peers – more and more people are turning to the Search Engines for the answers and information they seek. In fact, Google+ recently claimed that 50 million people use ‘Google+ enhanced products’ every day. That’s a lot of people looking for answers and help. [Read more...]

How You Can Get Paid to Speak to Audiences and Realize the Powerful Benefits of Public Speaking at Events

By Charlotte L. Hanna CMO and Director of PMR / CMBS Global

 

One of the most powerful and profitable skills you can possess as an entrepreneur is the ability to speak to audiences. You may understand and realize that the potential benefits are hugebut you may also be wondering, “How do I know if I can speak publicly?” It’s a question that many of you are asking these days as the demand for interesting and informative event speakers continues to grow.

But, here are a few other questions you should also be asking when considering becoming a highly sought after, paid speaker in your market.

*Do you genuinely like people?

*Do you feel comfortable in crowds?

*Do you enjoy traveling?

*Do you know any good jokes? [Read more...]

One Simple Tool That Can Double Or Triple Your Contact List

by Charlotte L. Hanna CMO/CMBS Global   I’ve recently returned from an inspiring time in Orlando Florida, learning how to better market our clients – and our company, CMBS Global. The three-day event, hosted at the beautiful Hyatt Regency Orlando International Airport by Suzanne Evans and her team, not only provided a bevy of tools and information [including one simple tool that has the potential to double or even triple your contact list] but great opportunities to network and actually hear the individual stories of other entrepreneurs in the industry, as well.

I can honestly say that while there is nothing totally new under the [marketing] sun, the speed at which technology is being developed to assist the online marketing industry is mind-boggling! So much is available to us each day – right at our fingertips – that it is difficult to keep up with the pace. With all of the choices, the question becomes how to best utilize it all.

As most of us know, to be effective in our efforts we must be DOING. Where it can get a bit tricky is staying on top of WHAT to do, HOW to do it – and WHEN!

It’s a given that to implement any great tool you must first learn how to use it…but in today’s business environment, by the time you get comfortable with one – something NEW and UNFAMILIAR can be in your “toolbox”, screaming for your immediate attention. Finding the time to learn a new skill required for the latest, most effective program can be nearly impossible when you are already up-to-your-eyeballs in building your online business. [Read more...]