IFOs: Giving Visitors to Your Home Page a Trick or Treat

It’s that time of the year when all sorts of costumed creatures invade neighborhoodsCMBS Global IFOs Tricks or Treats calling out, “Trick or treat!” in anticipation of the goodies possible behind each front door. Whoa, to the homeowner who dares to disappoint.

When developing a website, your home page is the front door to all that you offer within your online business. Are you giving your market what they are hoping and expecting to find? [Read more…]

The Online World That Many of Us Live In

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

By now, many have heard about the horrific hacking of Mat Honan’s online world. How his digital life was wiped out in the span of an hour is both frightening and enlightening. What his story means to us is sobering, a personal assault to the online world we live in.

As the online market continues to grow, Mr. Honan’s experience is a gruesome reminder that senseless acts of violence can happen to those who least deserve it. Your online presence, as an entrepreneur, is as inviting to those who enjoy committing crimes against others as any physical storefront can be. Worse yet, you are exposed to those who seek to ruin the lives of others just for the fun of it on a much grander scale than if you simply owned a shop on Main Street somewhere. [Read more…]

Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

 

When weighing effective business solutions, two of the most important tools you will ever implement are Communication and Marketing. Skills within these areas are a must and in today’s online marketplace, often governed by technology. Even ‘word of mouth’ (a great form of advertising) is widely accomplished via Social Media.

Here are some simple steps to ensure better communication and marketing for your business:

[Read more…]

Why Websites Are Not As Important As You Think

by Charlotte L. Hanna CMO/Director of PMR/CMBS Globalboring

Websites are not as important as you think, because you probably don’t realize just how important websites really are. Many entrepreneurs do what they can to drive traffic to their websites, and then permit that traffic to “drive on by”. We may even get them to window shop, but they never venture any further in – and the experience is incomplete.

What is the purpose of your website?

Have you ever asked yourself this question? If not, I encourage you to take some time and really think about this.

  • Do you consider your website to be a place where you tell all about your company, your business, yourself?
  • Do you have products or services that you are trying to sell?
  • Do you think of your website as a place to send potential customers for more information or educational resources?
  • Is it YOUR website?

You may think that last question a bit odd…why would I ask, “Is it YOUR website?” Well, I ask that because first and foremost, your website should be a direct reflection of who you are. It should have your personality. Why? Because, ultimately (as discussed in a previous post) clients do business with someone they feel connected to. Business is about relationships – not entirely about products and services – but about people who make emotional purchases. A customer chooses to spend their money on what they believe will most benefit them and they choose to purchase from those who make them feel most comfortable. Your website should directly reflect your personality and your core values so that those in your market can begin to connect and build relationship with you.

There is a difference between “a place” and a “destination”.

If you consider your website a good place to send potential customers, then you must see your website as your store – AND MORE. An effective and profitable website is more than just a ‘place’… websites that generate leads and revenue are DESTINATIONS. What do I mean?
Think of it this way…Your bedroom is a place to sleep, right? ORYour bedroom is the destination your weary mind and body seek at the end of a hectic and stressful day, filled with the comforts of luxurious bedding and soft carpets underfoot, and accented by the sounds of the rainforest emitted from a top of the line surround sound system.

The first describes “a place” that may sufficiently serve a purpose, but does not really offer you a reason to go there until you must – However, the latter describes a destination…a place that you can almost see and feel before you even get there, and probably won’t want to leave. You can’t wait to experience the comforts and softness of the bedding and carpets and relax to those sounds.

As I mentioned in my prior post, when I was responsible for the visual merchandising for a kitchen supply store, I had to make the window displays enticing. The look of the windows had to hint at what was inside the store and compel customers to “come on in” – but the window display’s main purpose was to compel them to enter in and experience all that awaited them inside. And it truly was an experience! There were things to WOW all of the senses and engage those who had any level of interest in cooking and entertaining, from the novice to the trained chef.

But, the sales only happened if we could get them in through the doors. By showing the merchandise in a way that connected with cooks and those who loved to entertain, the connection was made that this was THE place to go for a great experience while finding and purchasing the best and the latest in the market. Buses came from Canada, filled with people who had waited all year for this experience. And some would spend an hour in that store and hundreds of dollars on gadgets and foods. It had become A DESTINATION.

A destination is not a brief stop along the way to somewhere else – it is where you are going for a specific purpose.

The destination is the reason for the trip, the reason for the effort, the goal. Chances are that if your child wants to see Mickey Mouse in person, your destination will be Disney World. And when you get to Disney Word – you will get MORE than just Mickey Mouse.

In the same way, your website should be the online destination for those clients who are seeking your services or products. And once they arrive at your site, you need to give them what they came for – and MORE! Compel them to “come on in” and don’t forget to give them an experience, the reason to stay around and hang out there for a while. Help them to see how they will benefit and why. Make it user friendly and make it for them – a destination where they can get what they are looking for in an environment that connects with them and invites them to return often – for even more.

Your website content is what turns window-shoppers into paying customers. When your content meets buyers where they are, when it is about meeting their needs and provides entertainment and an engaging experience, your products and services will almost sell themselves. 

I hope this has helped you to realize why websites are more important than you think. Take time to re-think your website – if it is not a destination for those in your market, it’s important to your success that you take the necessary steps to change that, today.  

Seven Ways to Get Clients No Matter What You Do

by Charlotte L. Hanna CMO/Director of PMR/CMBS GlobalQuestion Mark

No matter what you do, you can’t get clients! Yet, no matter what you do…you need clients (or customers) if you are to stay in business. So, what can you do to get clients and be successful – no matter what it is you do, no matter what your business?

I’ve operated several small businesses over the years. Some were more successful than others – but none was as successful as I had hoped. Only recently did I figure out that therein was my biggest problem or obstacle. I had HOPED to be successful in what I did – but I had not PLANNED to be successful. I had big dreams, but I did not back those dreams up with a well-thought plan to ensure that I would make the money I desired and grow at the rate necessary to do more than “make it by the skin of my teeth.”

“He who fails to plan is planning to fail” ~ Winston Churchill

[Read more…]

Virtual Assistants Are Independent Contractors Defined by Professionalism and Productivity

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Working With Virtual AssistantsVirtual Assistants (VAs) are broadly defined as independent entrepreneurs providing professional administrative, secretarial and clerical, creative, managerial, technical, business office and/or personal support services.  CMBS Global Virtual Assistants provide clients "at-the-office productivity" supplied by qualified staff, without the overhead of a physical building or costly equipment, while adhering to a strict code of integrity, honesty and due diligence.

Most VAs offer support for other online entrepreneurs via a variety of skills in technology, software and programs that keep the day-to-day operations of an online business running smoothly – otherwise known as Back Office Services. Some also provide Online Business Management, attending to administrative tasks for the business owner. Virtual Assistant companies may also include creative services such as graphic design, content writing, proofing and editing, web design and development and SEO…all major contributions to setting up, growing and maintaining a successful online business.

[Read more…]

Knowing Your Product Must Include Understanding the Benefits

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Knowing your product is key to selling. Any good salesperson knows that to sell a product, they must know as much as possible about it and to sell consistently they must also be able to communicate the benefits of that product to potential buyers. Knowing your product MUST include understanding how it benefits others, because benefits – not features – sell.

While this is not news to an experienced salesperson…it may be news to the online entrepreneur who is single-handedly working to build a business and wondering why all of their hard work and time consuming efforts don’t seem to be paying off.

Many entrepreneurs involved in building an online business are missing out on sales because they are overlooking the benefits their products and services provide. Today’s online entrepreneurs are usually a one-man or one-woman enterprise. Chances are they came up with the idea for their business and they are the sole marketer, content writer, product or service creator, salesperson, spokesperson, manager – and more.

Whew! That’s enough to make even a SUPER HERO’S head spin!

[Read more…]

Are Your Marketing and Advertising Integrated for Maximum Effect?

 

By Charlotte L. Hanna CMO/CMBS Global

 

What does the term “integrated advertising and marketing” really mean? And why should you be aware of the potential maximum effect it can have on your business?

According to Rochelle Reiter, agency principal at Orange Label Art + Advertising, “It is the coordination and integration of all of a company’s advertising and marketing communications into a cohesive plan that maximizes the impact on customers and prospects. An integrated plan is designed to make all aspects of marketing communications (e.g., advertising, sales, marketing, PR and online) work together as a unified and integrated force, rather than allowing each component to function independently.”

Wes Phillips, also an agency principal at Orange Label Art + Advertising, noted in a recent online article that, “It is important that a company’s leaders understand and comprehend the goals and objectives of an integrated campaign and are aligned on the strategy and messaging.” He believes that the support of management, sufficient time, and budget resources are important to the perception of the strategy as a priority.

But what does this all mean to the entrepreneur? [Read more…]

Reading, Writing, And Making Money Online With Virtual Assistants While Working From Home

by Charlotte L. Hanna, CMO/CMBS Global

 

It goes without saying that you can do a lot online these days. You can read about virtually most any topic you can think of – or write and blog about your opinions,Virtual Assistants provide virtual assistance passions, hobbies, business, or life. Many are making money online as Virtual Assistants – without leaving the comforts of home – doing work they love and helping others.

Every day, more and more people are taking advantage of these opportunities. Many of us get the majority of our information via the Internet and spend a good deal of time telling the world our political and social views – even our most personal dreams – via blogging, Twitter and Facebook. Collectively, we spend millions of dollars per year shopping online for our favorite “must-haves”, yet the one thing too many are NOT doing, is actually making money. In fact, those who have online businesses too often find themselves losing money when it comes to Internet sales. [Read more…]

The World Is Your Marketplace – Are You Ready And Set To Go?

 

by Charlotte L. Hanna CMO/CMBS GLOBAL

CMBS GLOBAL believes that “The World Is Your Marketplace!” If you have often consideredCMBSGlobal.com expanding your market, and understand the value of being able to reach your niche audience – anywhere in the world at any time – then you believe it, too.

Are you READY to do whatever it takes to reach the world with your message?

Are you SET to launch a new and innovative product?

Do you know where to GO – and how to make online marketing work most effectively for you?

There is no end in sight to the explosion of the entrepreneurial spirit and the growth the Internet has afforded small businesses. Yet, despite compelling numbers, many small businesses have not yet realized the importance of the global marketplace.

Hesitation to take advantage of the many benefits associated with doing business internationally is sometimes linked to a lack of knowledge and understanding. However, it is the need for assistance with those processes necessary for unleashing the unlimited potential for growth and profit, which more often causes entrepreneurs to delay taking further action. [Read more…]

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