Niche-less Keeps You Penniless in Business, Find and Market to Your Niche

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

6 figure success club

Do you really know your niche in business…sure of your niche market? Are you speaking to those who want to hear from you and are looking for the products and services you offer? Niche-less keeps you penniless in business, so how do you find and market to your niche?

Most everyone will agree that your niche is whatever you are most passionate about. Here’s how the Free Online Dictionary defines the word Niche:

  • A place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.
  • A distinct segment of a market.
  • Ecology: the position or function of an organism in a community of plants and animals.
  • Adjective: pertaining to or intended for a market niche; having a specific appeal: niche advertising.

So, what is your “suitable or appropriate position” in the business world? Are you a strong leader, CEO material – or do you prefer to be told what to do and when to do it, preferring to work on task? Do you enjoy working from a list, able to see and measure your accomplishments – or are you more of a ‘free spirit’, leaning toward freelance projects that allow you to work at your own pace?

Answering questions like these can be helpful to you in finding and landing a job because they address your wants and needs according to your personality-type and personal preferences. But when it comes to being in business – when you are considering creating a business and doing business as an entrepreneur and business owner, you must find your niche market.

Want to know the truth about finding your niche? It can’t be all about YOU. That’s right…if you want to be outrageously successful in business you must love what you do, but it must also be something that OTHERS LOVE, even DEMAND. So…your niche is what are you passionate about doing that fills an in-demand need by a particular group of people…better known as your niche market.

This is the most simple way (that I know) to describe your niche and consequent niche market…but I am by no means the expert on this subject.

Tommi Wolfe IS The Startup Expert who not only helps you to better understand what a niche is, but her product “Niche Secrets™” provides step-by-step instructions on how to create your own niche – and dominate it in today’s market!

Tommi explains it this way, “When you have a solid niche, you start talking to clients in a highly client-attractive way that makes prospects strongly desire you and your offerings. Plus, your prospects clearly understand what you do, and more importantly, what you can do for them. And the best thing of all about niche-ing – your prospects are eager to spend their money with YOU!”

Failing to focus your efforts on your niche market (the most important group of people you should know) can keep you penniless, but better success is possible and if making six figures a year online sounds better to you, find and market to your niche.

About CLHanna

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