by Charlotte L. Hanna CMO/Director of PMR/CMBS Global
Olympic gymnasts know that no matter how great the routine, you must stick the landing to ensure the highest possible score when going for gold!
It could be argued that the same is also true for scoring well in online marketing. Solid Landing Pages are necessary. And, just as in most Olympic sports, timing can be everything when it comes to optimizing opportunities for connecting with your leads and maximizing response rates. He who hesitates is left behind.Sarah Goliger of HubSpot.com writes, “78% of sales that start with a web inquiry get won by the first company that responds.”
Customize your call-to-actions to your specific market and then take it up a notch by customizing these to a specific offer. Downloads are engagement with your leads and the more engagement the more likely to convert a lead to a sale. Win over the doubters that may be hanging around by showing them “your stuff” and surprising them with your abilities to provide what they are looking for…and even more!
In Olympic Games, as well as in business, truly satisfying results are achieved when your focus remains on the prize. Giving up has no place when going for the gold – and sticking the landing captures the attention of your audience, every time. Make your Landing Pages outstanding!
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