We Give You The World!
by Charlotte L. Hanna CMO/Director of PMR/CMBS Global
When weighing effective business solutions, two of the most important tools you will ever implement are Communication and Marketing. Skills within these areas are a must and in today’s online marketplace, often governed by technology. Even ‘word of mouth’ (a great form of advertising) is widely accomplished via Social Media.
Here are some simple steps to ensure better communication and marketing for your business:
by Charlotte L. Hanna CMO/Director of PMR/CMBS Global
Are you struggling to create enough content to keep up with your online marketing needs? We have recently begun to step up our business blogging efforts here at CMBS Global and I will admit, the ideas for content creation do not always readily flow – especially when the need also requires it to be fresh, interesting, informative and compelling. If you are like me, it may be that you are often inspired – but actually creating daily, quality content for marketing your products and services is truly hard work! I’d like to share some tips from sources that have been extremely helpful to me and may help bring an end to your struggle, as well.
What are your content needs?
I honestly did not see this for the longest time when I began to blog. As a Virtual Assistant company that provides clients with a variety of marketing materials and back office support, I understood what the client’s needs for content creation were, far better than I did that of our company. Why? Well, for one thing, as I mentioned we offer a variety of services. Most, if not all of our clients, are pretty focused on one particular niche. When addressing their content needs, the focus is on that identified market and the goal for the particular project, whether it be the launch of a new product, an upcoming webinar or teleseminar series or the weekly ezine to their contact list. Our market, on the other hand, seemed to be too broad to me, because of how varied our client’s markets are. I struggled until I understood that, while there may be a wide variety of ways to describe what our clients offer – what we are providing simply makes whatever they are doing, easier for them to accomplish. Not so difficult when you look at it that way, right? I just needed to rethink (or correct the thinking) that was affecting my approach to content creation for our company.
I suggest that you sit down and brainstorm your content needs with other members of your organization – or if you are a solopreneur – recruit a few close friends to do this with. Once you get the mystery of the TRUE IDENTITY of your market solved…you will be on your way to easier and more effective content creation. Remember: if you are marketing yourself, YOU are the product. Write your content accordingly. [Read more...]
by Charlotte L. Hanna CMO/Director of PMR/CMBS Global
No matter what you do, you can’t get clients! Yet, no matter what you do…you need clients (or customers) if you are to stay in business. So, what can you do to get clients and be successful – no matter what it is you do, no matter what your business?
I’ve operated several small businesses over the years. Some were more successful than others – but none was as successful as I had hoped. Only recently did I figure out that therein was my biggest problem or obstacle. I had HOPED to be successful in what I did – but I had not PLANNED to be successful. I had big dreams, but I did not back those dreams up with a well-thought plan to ensure that I would make the money I desired and grow at the rate necessary to do more than “make it by the skin of my teeth.”
“He who fails to plan is planning to fail” ~ Winston Churchill
by Charlotte L. Hanna CMO / Director of PMR / CMBS Global
Your story is your experience. Do you wonder why anyone would be interested in your story? After hearing how someone else has
endured and overcome a tragedy of immense proportions, do you wonder how your story could ever be interesting enough to cause others to pay money for it?
Have you ever had a problem that you could not solve on your own? Have you had a question that needed an answer – knowledge that you did not possess? Or how about a situation begging for action, when you were unsure of the next step to take? What did you do?
Years ago, people with problems turned to their faith, family, friends and trusted peers. Though today many may still look to their faith, family, friends and trusted peers – more and more people are turning to the Search Engines for the answers and information they seek. In fact, Google+ recently claimed that 50 million people use ‘Google+ enhanced products’ every day. That’s a lot of people looking for answers and help. [Read more...]
by Charlotte L. Hanna CMO and Director of PMR / CMBS Global
To be truly effective when writing content for business blogging from the angle of teaching (as Marcus Sheridan suggests) we must remain approachable. No teacher is
looked to as a resource or mentor unless those who need their help view them as approachable.
Bloggers should avoid writing as though ‘looking for a fight’ – this can cause the entire article to be written from a defensive voice. Instead, writing from our passion may invite debate, but it won’t invoke hostility toward our words, it will more likely engage and then provoke thought and possibly conversation. [Read more...]
By Charlotte L. Hanna CMO & Director of PMR /CMBS Global
Have you ever just about driven yourself crazy with wondering, “How do I write copy for my blogs that will get noticed and speak to my target market?” Maybe you’ve even thought about hiring a copywriter, but figured, “How hard can it really be to write my own copy?” Like many other entrepreneurs, you probably wondered about the benefits compared with the costs and ultimately decided, “I can do that!”
So, how's that been working for you?
Content is really important, but consider this – strategy surpasses it as king! Why? Because even the best content, the most powerful combination of words, the most compelling copy imaginable will never be viewed and read unless you possess a clear strategy to get people to your blog in the first place. Right? You can write it…but it doesn’t guarantee that they will come. [Read more...]
by Charlotte L. Hanna, COO CMBSGlobal
If you are reading this blog, it is probably because you have been asking yourself whether blogging for your business is all that important. Maybe you are 
wondering if it adds any real value to your business endeavors, or just a complete waste of your valuable time.
“Why am I blogging?” may be a better question to ask.
If you are blogging about just any old thing that comes to your mind, or spouting off in your blogs about personal opinions, then you may be missing the true purpose for business blogging. It is not a social tool, intended to create a conversation online such as you might do by posting on Facebook. Business blogging must be quality blogging and it should serve the following purposes:
