By Charlotte L. Hanna CMO & Director of PMR /CMBS Global

Have you ever just about driven yourself crazy with wondering, “How do I write copy for my blogs that will get noticed and speak to my target market?” Maybe you’ve even thought about hiring a copywriter, but figured, “How hard can it really be to write my own copy?” Like many other entrepreneurs, you probably wondered about the benefits compared with the costs and ultimately decided, “I can do that!”    

So, how's that been working for you?

Content is really important, but consider this – strategy surpasses it as king! Why? Because even the best content, the most powerful combination of words, the most compelling copy imaginable will never be viewed and read unless you possess a clear strategy to get people to your blog in the first place. Right? You can write it…but it doesn’t guarantee that they will come. [Read more...]