by Charlotte L. Hanna CMO/CMBS Global   I’ve recently returned from an inspiring time in Orlando Florida, learning how to better market our clients – and our company, CMBS Global. The three-day event, hosted at the beautiful Hyatt Regency Orlando International Airport by Suzanne Evans and her team, not only provided a bevy of tools and information [including one simple tool that has the potential to double or even triple your contact list] but great opportunities to network and actually hear the individual stories of other entrepreneurs in the industry, as well.

I can honestly say that while there is nothing totally new under the [marketing] sun, the speed at which technology is being developed to assist the online marketing industry is mind-boggling! So much is available to us each day – right at our fingertips – that it is difficult to keep up with the pace. With all of the choices, the question becomes how to best utilize it all.

As most of us know, to be effective in our efforts we must be DOING. Where it can get a bit tricky is staying on top of WHAT to do, HOW to do it – and WHEN!

It’s a given that to implement any great tool you must first learn how to use it…but in today’s business environment, by the time you get comfortable with one – something NEW and UNFAMILIAR can be in your “toolbox”, screaming for your immediate attention. Finding the time to learn a new skill required for the latest, most effective program can be nearly impossible when you are already up-to-your-eyeballs in building your online business. [Read more...]