How to Summarize Your Business Strategy in Fifteen Words

Can you summarize your business strategy in 15 words or less? Many owners and managers can’ marketing strategies

The reason for this may be that they lack clarity about what is right in front of their noses.

According to The Contrast Principle, we understand a thing better when are able to see it compared with something else – rather than observing it in isolation. When you view your business from within, you see only what is right in front of you. And what is right in front of you may appear bigger or smaller than it really is – if you can even see it at all!
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Marley and Me and Business Relationships

By Charlotte L. Hanna CCO CMBS Global

Marley and me, the 2008 movie about a loveable puppy (growing into a large dog) that provided his owner, a newspaper writer, plenty of rich material for his newspaper column, is full of life lessons. It contains a few business lessons, as well.

Growth must be managed to avoid the cleaning up of a lot of messes. Marley was cute and fun as a puppy, but as he grew, he gained no self-discipline. While his owner may have been able to profit from the storylines Marley’s antics provided, there were many losses and costs involved, as well, such as the destruction of possessions and the family’s home.

Like Marley, you should expect your business to grow. But with growth, comes increasing responsibility. A miss-managed business can create havoc, providing negative impact on those who work with you and for you, resulting in the ruination of productivity, profits, and those relationships so vital to the health of your business. A little training could have benefited Marley’s family and saved some major out-of-pocket costs. Likewise, the right training can benefit you and your employees, giving you the needed edge to run your business more efficiently and prevent potential unforeseen financial loss. [Read more…]

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