Your Recognizable Logo: Outstanding Ideas, Products, Services

So, you have this amazing product or service and you want the world to know about it. You get this logo idea, develop a concept andlogo showing company symbol or emblem hire a graphic artist and soon – an outstanding logo is born.

  • You’re thrilled with the image
  • In love with the color
  • Tickled by the tagline

But why should your incredibly recognizable logo matter to the rest of the world? [Read more…]

How to Survive When Things Get Slow in Business

When things get slow in business – when work drops off, clients back out, ideas aren’t as fertile, efforts freeze up, or you are simply lacking physical energy – what do you tend to do FIRST?winter-background-1113tm-bkgd-155

Do you:

  • work harder
  • desperately look for ways to connect
  • think deeper
  • grab more coffee

Do you:

  • beat yourself up
  • increase your services and lower your prices
  • rack your brain

And (let me guess) at the end of the day you come away exhausted, frustrated, or both. (Not to mention that you can’t relax or sleep due to excessive coffee consumption!)

When things slow down, perhaps we should follow suit. [Read more…]

IFOs: Giving Visitors to Your Home Page a Trick or Treat

It’s that time of the year when all sorts of costumed creatures invade neighborhoodsCMBS Global IFOs Tricks or Treats calling out, “Trick or treat!” in anticipation of the goodies possible behind each front door. Whoa, to the homeowner who dares to disappoint.

When developing a website, your home page is the front door to all that you offer within your online business. Are you giving your market what they are hoping and expecting to find? [Read more…]

Gmail Tabs Explained – New Changes Affect User Inboxes

Are you a Gmail (Google Mail) or Google Apps user?

If you are, the new changes recently rolled out will affect you! Gmail has revamped their user interface in order to better help users manage their inboxes.

Part of these changes includes the creation of 5 different Tabs for user inboxes (Primary, Social, Promotion, Updates and Forums). Gmail will automatically sort your email into these various tabs as you receive new messages. You can easily turn these tabs on or off should you so desire.

Unfortunately, you may find it a challenge  to locate some of your emails until you get used to the new system. For instance, some emails you regularly look for may now be placed under one of the secondary tabs and not in your Primary inbox.

As Google rolls out these new changes, you will receive a “Welcome to Your New Inbox” message when your account has been upgraded.

GMail Welcome to your new Inbox

Initially, only 3 of the 5 tabs (Primary, Social and Promotions) will be active. You can always add or remove these tabs as desired. Below is a brief explanation of each of the tabs and how they can be used.

Gmail Tabs Explained

To give you a better understanding of each of the Gmail tabs and how they affect users inboxes, the changes are explained below.

5 New GMail Inbox Tabs

Primary Tab

This will now be your main inbox area. It is what you will see immediately upon logging into your Gmail account. Typically, personal emails will be displayed here (i.e. family, friends, etc.). Gmail may not always sort them correctly, so you will have to pay close attention once the transition occurs to be sure that all of your emails are sorting properly. You can change the way Gmail sorts the email quite easily by dragging the incorrectly sorted email to the correct tab. (We will discuss that in detail in a bit.) Any emails you have starred will also be displayed under this tab, by default, which can be changed in settings as well.

Social Tab

Generally, emails from social media sites (such as Twitter, Facebook, LinkedIn, Pinterest, etc.) will be displayed under your Social tab.

Promotions Tab

The Promotions tab will contain emails and other types of marketing correspondence that deal with promotional offers, which may include coupons, free offers, newsletters, or email subscriptions you have, as well as other various types of offers.  

Updates Tab

This tab is not active by default, but is easily activated should you so desire. The Updates tab typically includes automatically generated emails such as confirmations, receipts, bills and statements. While this tab is inactive, emails of this type will be displayed under the Primary tab. 

Forums Tab

This tab is not active by default, but is easily activated, should you so desire. The Forums tab typically contains emails from online groups, discussion boards and mailing lists. While this tab is inactive, emails of this type will be displayed under the Primary tab.

Adapting the New Gmail Changes to Your Needs

Of course, Gmail does not know what every email is and may not sort them according to your needs. It is quite easy to make these new changes work for your purposes. To organize the emails that display under each tab, you can simply drag and drop the desired email from its original tab to the tab of your choice.

To do this…

  • Simply hover over the left edge of the desired message until your mouse turns into a hand (as shown below)

Confirm Inbox Tab Change

  • Click the mouse (left-click) to grab the email and drag it to the desired tab. Gmail will display a message that you are moving a conversation.

Drag the Email to the desired GMail Tab

  • Once you have moved the email to the desired tab, Gmail will ask you if you want all future emails from that sender to be placed under the desired tab, as well. Click “YES” – and you are all set!

Confirm Inbox Tab Change

Alternatively, you can…

  • You can also right click on the desired email, choose “Move to tab” and add it to the tab you want.

Right Click to Move Email to a different Tab


Select which tabe to display email

Adding or Removing Tabs From View

You can easily add or remove the Tabs if they are not working for you. When you remove a tab, the emails that would typically display under that particular tab will now show up under the Primary tab. Removing all of the tabs (outside of the primary) will essentially make your Gmail experience very similar to the old user interface you are used to, by having all your incoming emails delivered to one primary inbox.

To add or remove tabs…

  • Simply click on the “+” sign located at the right side of the tabs.

Add or Remove GMail Inbox Tabs

  • A “Select tabs to enable” window will open and allow you to select the tabs you wish to add or remove from your inbox view. Simply check or uncheck the tabs you wish to add or remove and click Save to complete your changes.

Select the GMail Tabs to Enable

Removed all tabs and now want to try them again?

Should you turn off all tabs (with the exception of the Primary tab, of course) and decide later that you wish to enable other tabs, you can easily switch back to tabbed mode.

  • Simply click on the configuration icon and select “Configure Inbox” to add tabs back to your inbox view.

Confirm Inbox Tab Change

What are your thoughts and views on the new Gmail Inbox Tabs? Please add your comment below to explain the affect, if any, the new changes have had on you as a user of Gmail.

The Truth is Your Real Story Changes Things and Must Be Told

Recently, Marcus Sheridan from “The Sales Lion” wrote, “Don’t run from whoWomen Gossiping by David Castillo Dominici_freedigitalphotosdotnet_ID-10078282 you are. Don’t hide what makes you unique. Rather, embrace your story. Tell it again and again, allowing for changes as they occur.” This is the type of wisdom that all entrepreneurs and business owners should practice, because it keeps you real! The truth is your story changes things.

When talking about your products and services, be careful not to bloviate. Remember that you are offering your services to real people, with real needs. Your customers and clients are not just “somebody out there” – they are individuals with real dreams and goals and they are looking for real solutions and real answers. [Read more…]

Two Wrongs Don’t Make a Right:The #1 Rule That Ashley Madison is Breaking

Their tagline states: “Life is Short. Have an Affair.” Ashley Madison has built an entire industry on the premise that there is a “right way” for a marriedBusiness People Shaking Hands_by Ambro_ID-10046979 man to break his marriage vows – and it includes “The #1 Rule for Having an Affair”. The company advises against breaking this rule, which they suggest occurs when one fails to “date married women who have just as much reason to keep your affair a secret as you do”.

The #1 Rule that Ashley Madison is breaking has long been recognized among those who desire to succeed in relationships as simply this: Two wrongs don’t make a right. In fact, two wrong turns simply take you further from your goals, further from your destination, and (in the case of broken promises) deeper into the dark hole from which it is so difficult to climb out.

Breaking rule #1 in business can be a deadly affair

The bigger issue for this type of mentality is that it is completely selfish with its effects forced on and suffered by others; innocents are usually drug down into the darkness of the hole, right along with the selfish individuals. [Read more…]

What Paula Deen Taught Us About Food and Networking

Paula Deen was good at networking, while buttering up her audiences with sweet talk and sweet potato Paula Deen Poster at Lady and Sonspie, but what Paula recently taught us is this:

One day you can be the Belle of Southern Cooking – and the next you can be banned as the Bane of All Things Food. It only takes one bad choice, one careless decision to change how we are viewed by the market in business.

Paula Deen, as a brand, represented overcoming fear to be able to live successfully, doing what brings joy and happiness, family time in the kitchen, and comfort food loaded with excessive goodness. Her big eyes expressed all of this and her bubbly laugh was contagious to her audience. It was a heaping helping of fun served up with just the right amount of cooking – and Paula Deen, the brand, worked! So, what happened?  [Read more…]

3 Common Reasons You Don’t Understand and 3 Easy Solutions for Better Understanding Right in Front of Your Nose

This is personal. Sometimes I just don’t understand what another person or party wants. Ever been there? I can read the email, listen to the idea, see the example – and still miss the mark. If, like me, you want better understanding…Businessman Cover His Head With Bag by pakorn FreeDigitalPhotosdotnet Stock Photo ID-100114875this blog is for you.

Just the other day, I was working on a task for a client and had the instructions in an email right in front of my nose. I read through the words, but somehow developed quite a different view of what was actually being requested of me. I went about completing the task, confident that I had given the client exactly what they had wanted and needed. But, a few hours later, I realized that I had completely overlooked an important sentence in the email instructions and (more than likely) confused the client. How did I miss such a key element in the instructions I was given?

I believe there are 3 common reasons you and I don’t understand what is being communicated to us at times: [Read more…]

The Right Team Provides a Good Fit for Your Passion for the Work

I’m thinking about the young baseball enthusiast with a passion for the game, but no formal training. Let’s say that he wants to be a pitcher.Baseb In Hand Stock Photo ID-10036429 by Meawpong3405 He may be a natural – but, odds are, even though he has a deep love of the game, possesses a high level of skill, and an insatiable hunger to play, it will most likely require a lot of work and hours of learning (combined with extra effort) to garner the attention of the pro scouts and eventually make it to the major leagues.

Let’s say that same young man makes it into the farm system and eventually gets called up. He still must work for the position he desires and work to maintain that position. Maybe the coaches love him – maybe they don’t. Maybe they’re not sure how they feel about him and are looking to him to help them make up their minds. Whatever the situation – it is his opportunity to prove what he can do there. [Read more…]

Don’t Allow Yourself to Get Comfortable and Never Be Uncomfortable With Being Yourself

by Charlotte L. Hanna 



How comfortable are you with the state of your being? Deep question, isn’t it? How comfortable are you with the state of your business may be a more familiar question to entrepreneurs, but they really do go hand in hand. Never be uncomfortable about being YOU – it will keep you genuine.

However, if you are too content in the state you are presently in, you’ll cease to grow – and when you cease to grow, you die.

[Read more…]

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