Your Recognizable Logo: Outstanding Ideas, Products, Services

So, you have this amazing product or service and you want the world to know about it. You get this logo idea, develop a concept andlogo showing company symbol or emblem hire a graphic artist and soon – an outstanding logo is born.

  • You’re thrilled with the image
  • In love with the color
  • Tickled by the tagline

But why should your incredibly recognizable logo matter to the rest of the world? [Read more…]

Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

Why Smart and Talented Must Include Being a Team Player

Virtual Assistants and Entrepreneurs have realized that in our present economic climate, there is little room for a Lone Rangershows target customers diagram on dirt background mentality. Working as part of a team gives Virtual Assistants a competitive edge and the support necessary to ensure that projects come in on time and clients are kept satisfied. After all, no one can afford to lose a customer these days.

Employers cannot afford to hire those smart and talented assistants who cannot pick up the slack and jump in wherever needed, whenever necessary, either. They are looking for Virtual Assistants who understand that multi-tasking no longer means being able to do talk on the phone while typing. Flexibility is the determining factor when hiring team players. You may have a wonderful attitude and be able and willing to get along with all types of personalities – and as a Virtual Assistant, you must – but can you also take over client management whenever there is an emergency? Would you be able to jump in on a graphic art project, should another team member become ill? Can you give technical advice when there is a roadblock to the development of a website or an issue with a client’s virtual event?

Entrepreneurs are looking to connect with a Virtual Assistant team that can take the reins and keep their operation running smoothly, allowing them to commit attention and effort to building that business. They want to know that whatever issues may arise, their V.A. team has it under control – because they have the combined skills to cover all aspects of most situations.

Virtual Assistants often have talents still undiscovered! If you are currently working as a Virtual Assistant, you may be far more creative than you give yourself credit. Here are a few things to consider if you want more clients:

  • Be open to opportunities that stretch you.
  • Always be willing to learn what you do not already know – and increase your personal level of knowledge about what you do.
  • Show what you are able to do – and show that you are willing to do even more!
  • Become flexible (if you are not already).

As an entrepreneur, if you have been looking for qualified Virtual Assistants, look no further than CMBS Global. Grab your FREE consultation today and see the difference smart, talented, experienced assistance by team players can make in the effectiveness of running – and growing – your business.

No Time to Fall Short of Goals -Update Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/CMBS Global

Description: Woman Playing Laptop by Just2shutter FreeDigitalPhotosdotnet ID-10059575.jpg

It’s that time of year when young people go back to school and most of us just wish we could go back to bed. Fall may be in the air, but it’s no time to fall short of goals – time to update your communication, marketing and business solutions, instead.

  • Revisit your goals. It is okay to revisit your accomplishments – as long as you don’t camp out there. If your goals have changed, no problem…as long as you have adjusted your marketing efforts accordingly. Get back to the basics in your online marketing. Don’t rely on content that may no longer be relevant to your business goals. Check your SEO – dust off your press releases, take some of your best ideas off the shelf and polish up your best business practices. [Read more…]

Virtual Assistants Are Independent Contractors Defined by Professionalism and Productivity

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Working With Virtual AssistantsVirtual Assistants (VAs) are broadly defined as independent entrepreneurs providing professional administrative, secretarial and clerical, creative, managerial, technical, business office and/or personal support services.  CMBS Global Virtual Assistants provide clients "at-the-office productivity" supplied by qualified staff, without the overhead of a physical building or costly equipment, while adhering to a strict code of integrity, honesty and due diligence.

Most VAs offer support for other online entrepreneurs via a variety of skills in technology, software and programs that keep the day-to-day operations of an online business running smoothly – otherwise known as Back Office Services. Some also provide Online Business Management, attending to administrative tasks for the business owner. Virtual Assistant companies may also include creative services such as graphic design, content writing, proofing and editing, web design and development and SEO…all major contributions to setting up, growing and maintaining a successful online business.

[Read more…]

Knowing Your Product Must Include Understanding the Benefits

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Knowing your product is key to selling. Any good salesperson knows that to sell a product, they must know as much as possible about it and to sell consistently they must also be able to communicate the benefits of that product to potential buyers. Knowing your product MUST include understanding how it benefits others, because benefits – not features – sell.

While this is not news to an experienced salesperson…it may be news to the online entrepreneur who is single-handedly working to build a business and wondering why all of their hard work and time consuming efforts don’t seem to be paying off.

Many entrepreneurs involved in building an online business are missing out on sales because they are overlooking the benefits their products and services provide. Today’s online entrepreneurs are usually a one-man or one-woman enterprise. Chances are they came up with the idea for their business and they are the sole marketer, content writer, product or service creator, salesperson, spokesperson, manager – and more.

Whew! That’s enough to make even a SUPER HERO’S head spin!

[Read more…]

Married to My Work – Stop Breaking Promises, Prolong the Honeymoon and Keep Clients


By Charlotte L. Hanna CMO/Director of PMR/CMBS Global

June is the month of promises…promises of longer days, vacation time away from the daily grind, romance. Traditionally, it is the favorite month for getting married, of promising each other the moon under a hot summer sun. January is reported to be the month for divorcing.

Unfortunately, promises easily made are also too often broken in life, love and business.

In times past, a person’s word was all it took to ‘seal the deal’. Legal documents were seldom necessary between friends and family and rarely even considered among those doing business. Your word and a handshake were all that were needed to buy and sell – even settle a dispute. But those days are far behind us and not only do people regularly promise one another more than they can deliver, it is becoming the acceptable norm to expect that promises will not be kept. Thankfully, there are still those in business who believe that promises made are worth keeping whenever possible, as much as possible. [Read more…]

What To Do When The Heat Is On…

by Charlotte L. Hanna CCO CMBS Global


There comes a day when every business owner feels ‘The Heat’. It may be financial loss, a customer service issue, an internal ethics situation, or other pressing problem. Whatever ‘The Heat’ – everyone faces it at one time or another. Knowing what to do when the heat is on can prevent you from suffering a meltdown under the stress.

Melted Ice Cream TruckSome businesses are seasonal by the very nature of the business. Others go through a variety of seasons during their existence – some more painful than others. The goal of every small business owner is growth. But even growth can be painful at times.

Seasons of prosperity may or may not be as long-lived as those of financial distress, but even in prosperous times, things can go wrong and uncomfortable situations can arise.

There is absolutely no perfect business and no real perfect season in business. Why? Because business is first and foremost about the human element. And everyone knows that whenever we humans are involved, there is room for error, misjudgment, discomfort, and more.

Your business is a reflection of YOU. Like it or not, as the owner of a business, your humanness and that of those you put in positions of authority, will be exposed from time-to-time. No one is perfect, and therefore no business can be perfect. If perfection is what you strive for in business, here is some information that may surprise you.

Perfection should never be your goal. [Read more…]

How Back Office Services Forward Your Goals

By Charlotte L. Hanna CCO CMBS Global

There are those who dream, those who contemplate, and those who just do it! When you combine dreaming, thinking, and doing with great business management services, you create success! Some say, “It’s like having my business assistant in my back pocket!” (Ouch!)

Virtual Assistant and Back Office services allow companies to grow their business and manage their marketing efforts via rapidly changing technological advances that can otherwise leave entrepreneurs helpless and unable to keep up. On your own, it is virtually impossible to administrate your online business professionally and with the exceptional organization needed in the midst of today’s frenzied, and often chaotic, Internet market. From handling emails to writing copy for your weekly ezine, from managing your lists to managing your time and productivity, from producing your next informational video to creating your best-selling eBook – whatever you are dreaming of, contemplating about, or wanting to accomplish – there is virtually nothing a capable, experienced V.A. team cannot help you realize. [Read more…]

Virtual Events Gone Wild!

By Charlotte L. Hanna CCO CMBS Global

Virtual Assistants offer a variety of services online and one of the most powerful virtual business services offered today, is Virtual Event Planning. However, Virtual Events gone wild can be a dangerous result of poor planning and misplaced efforts. If you are considering a Teleseminar, Telesummit, or any type of coaching series online, you probably realize how time-consuming and labor intensive it can be to promote yourself and your message.

Hosting a Virtual Event is an extremely effective way to get noticed – but if you don’t have a clue how to set it up properly, or just don’t have the time to put into the effort – Find a great virtual event planning team who can  make it a success and get you noticed with less stress! [Read more…]

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