by Charlotte L. Hanna CMO/CMBS Global
It’s that time of year when young people go back to school and most of us just wish we could go back to bed. Fall may be in the air, but it’s no time to fall short of goals – time to update your communication, marketing and business solutions, instead.
* Revisit your goals. It is okay to revisit your accomplishments – as long as you don’t camp out there. If your goals have changed, no problem…as long as you have adjusted your marketing efforts accordingly. Get back to the basics in your online marketing. Don’t rely on content that may no longer be relevant to your business goals. Check your SEO – dust off your press releases, take some of your best ideas off the shelf and polish up your best business practices.
* Take inventory of your social media skills. Do you have a business blog? Do your posts reflect your business goals and consistently engage your market? Are you actively using Facebook or Twitter? Your social presence on the web is important to reaching your goals – be everywhere and make your brand’s voice heard.
* Update those lists. Your lists must be current for your campaigns to be effective – but that alone will not increase your open rates. If you want those on your lists to also read the emails you send, create more compelling subject lines and keep the content concise and informative.
* Exercise your focus. It’s easy to get distracted when the weather is wonderful and the activities of summer beckon…but just as nature recognizes that fall is time of preparation – so should the savvy business owner. Before the holidays come with their own distractions – before a possible cold spell in sales – before any temptation to hibernate…strengthen your focus. Look forward no matter how tempting it may be to look back. Keep your eyes on the prize and your mind on what matters.
Knowing that you should and knowing how can mean all the difference in your success. If you know that it’s time to update your business communication and marketing, but need some real solutions provided by real people – connect with CMBS Global and we’ll take you to your goals this fall.
Image: “Woman Playing Laptop” by Just2shutter/FreeDigitalPhotos.net