Your Recognizable Logo: Outstanding Ideas, Products, Services

So, you have this amazing product or service and you want the world to know about it. You get this logo idea, develop a concept andlogo showing company symbol or emblem hire a graphic artist and soon – an outstanding logo is born.

  • You’re thrilled with the image
  • In love with the color
  • Tickled by the tagline

But why should your incredibly recognizable logo matter to the rest of the world? [Read more…]

Innovators: How No Respect Can Kill Creativity

Sometimes it’s just no fun to be innovative. Innovators put themselvesInnovation demands respect, stagnation kills creativity
out there on the front lines of the War of Opinions where creativity doesn’t always get the respect it deserves.

A variety of viewpoints exists, usually governed by some form of hierarchy (whether real or perceived) and we usually take our cues from:

  • The boss
  • The coworkers
  • The teacher
  • The event coordinator
  • The client
  • Whomever we answer to or view as the person with more power than us [Read more…]

Corporate Giants Only a Stone’s Throw Away From Losing Their Heads

In the land of corporate giants, there exists an increasing awareness that many are only a stone’s throw away from losing their heads.

Routinely, corporate giants fail – and fall – due to stones strategically slung by much smaller companies…the David’s (if you will) of the market. Remember these giants of not so long ago?

  • Blockbuster
  • Dell
  • Eastman Kodak
  • Motorola
  • Sears

Competition guarantees neither failure or success. Pride almost always guarantees a fall. Practicality, Planning, Patience, and Passion often produce effective results.

To avoid losing your head in today’s corporate climate, among the many market machines, remember…Giants have the potential for getting too big for their own good. Davids have the potential to become Kings.

Need help to face the giants in your own online marketing efforts? Contact us today – and find out how we can assist you in choosing just the right methods and strategies to grow and maintain your business!

Two Wrongs Don’t Make a Right:The #1 Rule That Ashley Madison is Breaking

Their tagline states: “Life is Short. Have an Affair.” Ashley Madison has built an entire industry on the premise that there is a “right way” for a marriedBusiness People Shaking Hands_by Ambro_ID-10046979 man to break his marriage vows – and it includes “The #1 Rule for Having an Affair”. The company advises against breaking this rule, which they suggest occurs when one fails to “date married women who have just as much reason to keep your affair a secret as you do”.

The #1 Rule that Ashley Madison is breaking has long been recognized among those who desire to succeed in relationships as simply this: Two wrongs don’t make a right. In fact, two wrong turns simply take you further from your goals, further from your destination, and (in the case of broken promises) deeper into the dark hole from which it is so difficult to climb out.

Breaking rule #1 in business can be a deadly affair

The bigger issue for this type of mentality is that it is completely selfish with its effects forced on and suffered by others; innocents are usually drug down into the darkness of the hole, right along with the selfish individuals. [Read more…]

What Paula Deen Taught Us About Food and Networking

Paula Deen was good at networking, while buttering up her audiences with sweet talk and sweet potato Paula Deen Poster at Lady and Sonspie, but what Paula recently taught us is this:

One day you can be the Belle of Southern Cooking – and the next you can be banned as the Bane of All Things Food. It only takes one bad choice, one careless decision to change how we are viewed by the market in business.

Paula Deen, as a brand, represented overcoming fear to be able to live successfully, doing what brings joy and happiness, family time in the kitchen, and comfort food loaded with excessive goodness. Her big eyes expressed all of this and her bubbly laugh was contagious to her audience. It was a heaping helping of fun served up with just the right amount of cooking – and Paula Deen, the brand, worked! So, what happened?  [Read more…]

How to Virtually Succeed in Business Without Really Trying

You’ve heard all of the hype. You’ve watched countless webinars. You’ve read the gimmicky sales pages and possibly even written and sent a Businesswoman With Laptop by Ambro FreeDigitalPhotosdot net ID-10044055few to your own list. So…how is it that virtually everything you are trying has yet to help you succeed in business? Without assuming too much, you may not really be trying to succeed at all. You may just be following the crowd, relying on the status quo – and that will get you right where you don’t want to be…lost in the status quo crowd!

You’ve got to get creative and shake things up every once in a while!

Virtually all online marketing follows this one basic premise: Keep promoting. Repeat your message often to your list, within your niche or market, and you increase the odds of those people taking action.

Here’s the rub. While statistics seem to bear out that this method works, it is also true that the more a person hears, reads or sees the same information, the more likely they are to wait for that opportunity to come around again, instead of opting in immediately. It’s a bit like a “learned response”.

There’s no reason to jump on something that isn’t going anywhere! [Read more…]

Are You Showing Up For Work In Google and Bing Search Results?

Like most entrepreneurs and small business owners, you are showing up forGoogle ONE standard B work every day and giving your company your best, the results of a great work ethic combined with integrityThe question that begs to be asked in this technological age is, “Are you showing up in Google, Bing and other search engines?” If the answer is anything other than a resounding, “Yes!” you are helping everyone but yourself when it comes to reaching your audience, your prospective clients and customers. How? Well, if you aren’t showing up for work in the search engines – you’re allowing those businesses that are to have your piece of the marketing pie…and believe me, they are hungry to help themselves to a major helping of your market.

Consider that a great majority of clients believe that if you’re able to get your own agency, company, or firm to show up in search results for their industry, you are likely to be good at getting them to show up at the top of search engine’s lists, too. Being easy to find online by those looking for what you do, also helps them to see you as the capable one with whom they want to work. [Read more…]

The Right Team Provides a Good Fit for Your Passion for the Work

I’m thinking about the young baseball enthusiast with a passion for the game, but no formal training. Let’s say that he wants to be a pitcher.Baseb In Hand Stock Photo ID-10036429 by Meawpong3405 He may be a natural – but, odds are, even though he has a deep love of the game, possesses a high level of skill, and an insatiable hunger to play, it will most likely require a lot of work and hours of learning (combined with extra effort) to garner the attention of the pro scouts and eventually make it to the major leagues.

Let’s say that same young man makes it into the farm system and eventually gets called up. He still must work for the position he desires and work to maintain that position. Maybe the coaches love him – maybe they don’t. Maybe they’re not sure how they feel about him and are looking to him to help them make up their minds. Whatever the situation – it is his opportunity to prove what he can do there. [Read more…]

What You’re Not Getting From Your Virtual Assistant and Why

Chances are, if you have ever worked with (or are currently working with) CMBS GLOBAL Business Management Logo Origa Virtual Assistant, you have had moments of concern about whether or not you are getting your money’s worth. It’s a legitimate concern and one that is easily measured. Why? Because working with a V.A. involves 3 things:

1.What you want
2.What you need
3.What you get

Say what! Did I just read that?!?!

Shocked GroupThis is so ironic, but the day after I sent out my last newsletter, I received a post from a virtual assistant on a similar subject who was looking to expand her business. Unbelievably, it was laced with profanity and “crude speech”.

I might be considered a fuddy-duddy, but if you want to turn me off like a light switch, throw some profanity into your newsletter, blog post, email or even your public speaking. I don’t care if the 4 letter word is one of the “big 7” or not, I still find it offensive. [Read more…]

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