Why I Used to Eat Spam and Now I Refuse to Put Up With It

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

SpamPhoto by Traci’s Christian Cottage

Okay, I admit that this is about more than a type of meat that I was once forced to eat. My mother served Spam for dinner once in a while and as a child, I used to eat it. Now, I prefer real meat and refuse to touch the other stuff. I choose not to put up with Spam! And so should you.

Do you know why we call undesirable emails SPAM?  It is named for Spam, a luncheon meat, by way of a Monty Python sketch in which Spam is included in almost every dish. (The term is applied to similar abuses in other media: instant messaging spam, Usenet spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam…and on and on – From Wikipedia, the free encyclopedia.)

And guess what? You don’t have to put up with it – BUT neither do your customers. [Read more...]

How Do I Write Copy For My Blogs?

 

By Charlotte L. Hanna CMO & Director of PMR /CMBS Global

 

Have you ever just about driven yourself crazy with wondering, “How do I write copy for my blogs that will get noticed and speak to my target market?” Maybe you’ve even thought about hiring a copywriter, but figured, “How hard can it really be to write my own copy?” Like many other entrepreneurs, you probably wondered about the benefits compared with the costs and ultimately decided, “I can do that!”    

"Paper, pen, glasses, cup of coffee"

So, how's that been working for you?

Content is really important, but consider this – strategy surpasses it as king! Why? Because even the best content, the most powerful combination of words, the most compelling copy imaginable will never be viewed and read unless you possess a clear strategy to get people to your blog in the first place. Right? You can write it…but it doesn’t guarantee that they will come. [Read more...]

7 Solutions To Getting It Sold Online

by Charlotte L. Hanna CCO CMBS Global

You’ve tried it all.  Everything you can think of has been done to entice potential customers to your website and ultimately, sell your product.  But, so far there is little interest shown. Sure, you may get an occasional “hit” – but your CTR (Click Thru Rate) is in the single digits. Even if a viewer does proceed to your product page, they’re not purchasing.

You know you have a great product!  You are sure there are many who could benefit from your great product.  You’ve done your homework and have priced it fairly. You’re a good person and you just want to help others. So why does it seem that you can’t even GIVE it away?

Take a look and see if any of the following issues might pertain to the way your product is currently being marketed. [Read more...]

Copywriters – Are They Worth The Cost?

By Charlotte L. Hanna CCO CMBS Global

 

As an entrepreneur, if you struggle with writing copy for your online marketing, you have probably wondered, “What would it cost me to hire a Copywriter?” You want to know the benefits you will realize, compared to the cost. Perhaps you just need to be convinced of the true value of the service.

Because writing is an art, it does not come easily to everyone. You may be a fair-to-average writer, or even very good at putting your thoughts on paper, but a good copywriter has skills that go beyond the structuring of sentences. And, if you are a serious online marketing entrepreneur – you can't afford NOT to have the type of compelling content a copywriter can provide. [Read more...]