by Charlotte L. Hanna CMBS Global

“Getting Engaged” – the act that occurs (usually after much searching) when one proposes to another that due to compatibility, they should agree to ‘join forces’ for life, and prepare for that committed union known as a marriage.

The act of “Getting Engaged” may be performed with great sincerity, romantically, ceremoniously, or without much ado – even with humor. It really depends on the personalities of those involved. However, no matter the manner, it should involve a measure of persuasive communication to indicate the desire for a deeper, long-lasting relationship, which will compel a positive response to that request.

As an entrepreneur, one of the most effective ways to establish a relationship with those in your niche market is to share your message on a regular basis. Communication is vital, and though you may not be see yourself as a public speaker, you should know that there is no replacement for making your presence noticed and your voice heard in today’s marketplace.

Your book, products, and services, need to be as visible as possible to your market. Your webpage, combined with the best online marketing tools and SEO, is a great start, but most consumers and clients want to be able to put a face with the name behind the product. They are more secure about their purchase of goods and services from someone to whom they can feel personally connected. [Read more...]