How to Take Marketing Out of the Dark Ages

This blog won’t solve all of your marketing problems, but it might help you to lighten up and inspire you to take your marketing practices out of the dark ages.

GE Enhance Your Video with Jeff GoldblumWhile you may not be able to afford a famous person to promote your services and products, neither can you afford to leave your marketing in the hands of an unremarkable, nobody. Finding the perfect middle ground may just be possible, with a little humor. [Read more…]

How to Identify and Target Your Niche Market in Thirty Seconds

As an Online Marketer, you already know that to be successful you must identify your niche market and target that group effectively.Red target and dart close-up isolated on white background. How to do this is usually the bigger question. It requires specific answers to the following questions about you:

  • What DO you do better than anyone else?
  • What CAN you do better than anyone else?
  • What MUST you do better than anyone else? [Read more…]

Why No Strings Attached Doesn’t Work for Marketing Products and Services Online

For years, promoting  products and services with “no strings attached” worked. Buyers can feel less threatened by the perception ofbusiness marketing string being offered something that requires no further commitment from them. But the idea of no strings attached doesn’t work in today’s online marketing. Here’s why: [Read more…]

How to Survive When Things Get Slow in Business

When things get slow in business – when work drops off, clients back out, ideas aren’t as fertile, efforts freeze up, or you are simply lacking physical energy – what do you tend to do FIRST?winter-background-1113tm-bkgd-155

Do you:

  • work harder
  • desperately look for ways to connect
  • think deeper
  • grab more coffee

Do you:

  • beat yourself up
  • increase your services and lower your prices
  • rack your brain

And (let me guess) at the end of the day you come away exhausted, frustrated, or both. (Not to mention that you can’t relax or sleep due to excessive coffee consumption!)

When things slow down, perhaps we should follow suit. [Read more…]

Know What You Are Doing and Prove It!

 

by Charlotte L. Hanna CMO/CMBS Global

 

Boy…do I remember those schoolyard bullies who were always making life miserable for the rest of us! I remember their annoying challenge consisting of just two words – Prove it!”

As an entrepreneur, you may know what you are doing, but business can be a bully when it comes to performance.

As an entrepreneur, you may NOT know what you are doing in some very important areas of business communication and marketing – but don’t let it back you up against the wall and intimidate like those bullies. [Read more…]

No Time to Fall Short of Goals -Update Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/CMBS Global

Description: Woman Playing Laptop by Just2shutter FreeDigitalPhotosdotnet ID-10059575.jpg

It’s that time of year when young people go back to school and most of us just wish we could go back to bed. Fall may be in the air, but it’s no time to fall short of goals – time to update your communication, marketing and business solutions, instead.

  • Revisit your goals. It is okay to revisit your accomplishments – as long as you don’t camp out there. If your goals have changed, no problem…as long as you have adjusted your marketing efforts accordingly. Get back to the basics in your online marketing. Don’t rely on content that may no longer be relevant to your business goals. Check your SEO – dust off your press releases, take some of your best ideas off the shelf and polish up your best business practices. [Read more…]

How Putting Out Fires Interferes With Running Your Business

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

The better your communication and marketing, the better your business runs. Wise management understands that constantly putting out fires wastes too much time and energy and interferes with momentum. How you communicate with your staff and market says much about the way you are running your business. What’s yours saying?
Running a business is about leading. Great leaders use:

  • Awareness
  • Commitment
  • Communication
  • Creativity
  • Discernment
  • Example
  • Experience
  • Foresight
  • Insight
  • Integrity
  • Knowledge
  • Patience
  • Perseverance
  • Skill
  • Strategies
  • Understanding
  • Wisdom [Read more…]

What Every Marketer Needs to be Effective When Time is of the Essence

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Every marketer needs an assistant like CMBS Global for effective handling and management of back office tasks, keeping your daily business activities running smoothly, while freeing you to concentrate on the bigger tasks of reaching out to prospective clients and customers, developing products and services and, of course, telling your story.
 
If you have been neglecting the telling of your story because you are just too busy – you have been neglecting one of the most important marketing tools you personally possess for growing your business. Being too busy to share what you do and why you do it, means you absolutely need assistance with your marketing. While there are many directions in which you can take the telling of your story, today’s technology affords an exciting array of choices for making your online marketing more effective by saving you time. And for those who wish to get their story out to their particular market effectively and creatively, time is of the essence! [Read more…]

Message Matters – Change What and Who You Allow to Influence Your Life and Business

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

megaphone woman

Who do you listen to? What governs the decisions you make? Your life and your business are intertwined and reflective of one another, so the message matters. What and who you allow to influence you is reflected in how you live and do business.

When the message is one that creates fear or a false sense of urgency – when it acts much like a cancer and spreads within the market we serve, stirring up a frenzy to do it NOW or don’t think just act – it should be a concern to those of us who truly care about our profession and want the best for our clients and customers.

Remember the story of the boy who cried, “Wolf!” once too often? When the wolf actually showed up – no one bothered to come to the boy’s aid…they were indifferent to his actions and words because he had basically repeatedly lied to them before. [Read more…]

Niche-less Keeps You Penniless in Business, Find and Market to Your Niche

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

6 figure success club

Do you really know your niche in business…sure of your niche market? Are you speaking to those who want to hear from you and are looking for the products and services you offer? Niche-less keeps you penniless in business, so how do you find and market to your niche?

Most everyone will agree that your niche is whatever you are most passionate about. Here’s how the Free Online Dictionary defines the word Niche:

  • A place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.
  • A distinct segment of a market.
  • Ecology: the position or function of an organism in a community of plants and animals.
  • Adjective: pertaining to or intended for a market niche; having a specific appeal: niche advertising.

So, what is your “suitable or appropriate position” in the business world? Are you a strong leader, CEO material – or do you prefer to be told what to do and when to do it, preferring to work on task? Do you enjoy working from a list, able to see and measure your accomplishments – or are you more of a ‘free spirit’, leaning toward freelance projects that allow you to work at your own pace? [Read more…]

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