by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

Healthy is as healthy does. Healthy choices made in life, as well as in business, will generally produce greater rates of success. In today’s world of health conscious efforts and fitness routines, it goes without saying that by consistently ‘eating your losses’ you are not practicing a healthy business diet.

Expecting healthy results in business without having the proper product, service, marketing and follow-up on the menu is like eating at McDonald’s three times a day – every day – and expecting your health to steadily improve over time.

Just as advancements in medicine have provided us alternatives for health-care, today’s technology continues to provide the entrepreneur with a vast array of choices to maintain the health of his or her business. No longer is there only one way of providing service to customers. Gone are the days of waiting in line and hoping for an answer to phone calls. Messages are received nearly anywhere, at any hour of the day or night, via various devices – providing information and answers to questions virtually at the speed of light. [Read more...]