By Charlotte L. Hanna CMBS Global
Patience. It is a desirable virtue, right? From a young age, we are encouraged to practice it. Yet, patience does not seem to be the cornerstone for most of today’s business operations. Quite the opposite appears to be true when we view the daily, fast-paced frenzy of the business world.
Drive-thru convenience for foods, beverages, banks, pharmacies – even marriages – has become the norm. We don’t want to wait on anything. Instead, it offends us to wait. Most of us have been conditioned to expect whatever it is we want or need to be delivered to us instantly. It’s not uncommon to ask, “How fast can you get that to me?” or to respond with, “I’ll have that to you A.S.A.P.!”
Instant, Direct, On-Demand… are just a few of the descriptive terms regularly used in today’s marketing, aimed at satisfying society’s lust for immediate fulfillment.
As an entrepreneur, how patient are you? How patient should you be – and how patient can you afford to be? [Read more...]