How to Take Marketing Out of the Dark Ages

This blog won’t solve all of your marketing problems, but it might help you to lighten up and inspire you to take your marketing practices out of the dark ages.

GE Enhance Your Video with Jeff GoldblumWhile you may not be able to afford a famous person to promote your services and products, neither can you afford to leave your marketing in the hands of an unremarkable, nobody. Finding the perfect middle ground may just be possible, with a little humor. [Read more…]

Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

How to Identify and Target Your Niche Market in Thirty Seconds

As an Online Marketer, you already know that to be successful you must identify your niche market and target that group effectively.Red target and dart close-up isolated on white background. How to do this is usually the bigger question. It requires specific answers to the following questions about you:

  • What DO you do better than anyone else?
  • What CAN you do better than anyone else?
  • What MUST you do better than anyone else? [Read more…]

Why No Strings Attached Doesn’t Work for Marketing Products and Services Online

For years, promoting  products and services with “no strings attached” worked. Buyers can feel less threatened by the perception ofbusiness marketing string being offered something that requires no further commitment from them. But the idea of no strings attached doesn’t work in today’s online marketing. Here’s why: [Read more…]

IFOs: Giving Visitors to Your Home Page a Trick or Treat

It’s that time of the year when all sorts of costumed creatures invade neighborhoodsCMBS Global IFOs Tricks or Treats calling out, “Trick or treat!” in anticipation of the goodies possible behind each front door. Whoa, to the homeowner who dares to disappoint.

When developing a website, your home page is the front door to all that you offer within your online business. Are you giving your market what they are hoping and expecting to find? [Read more…]

How to Virtually Succeed in Business Without Really Trying

You’ve heard all of the hype. You’ve watched countless webinars. You’ve read the gimmicky sales pages and possibly even written and sent a Businesswoman With Laptop by Ambro FreeDigitalPhotosdot net ID-10044055few to your own list. So…how is it that virtually everything you are trying has yet to help you succeed in business? Without assuming too much, you may not really be trying to succeed at all. You may just be following the crowd, relying on the status quo – and that will get you right where you don’t want to be…lost in the status quo crowd!

You’ve got to get creative and shake things up every once in a while!

Virtually all online marketing follows this one basic premise: Keep promoting. Repeat your message often to your list, within your niche or market, and you increase the odds of those people taking action.

Here’s the rub. While statistics seem to bear out that this method works, it is also true that the more a person hears, reads or sees the same information, the more likely they are to wait for that opportunity to come around again, instead of opting in immediately. It’s a bit like a “learned response”.

There’s no reason to jump on something that isn’t going anywhere! [Read more…]

Are You Showing Up For Work In Google and Bing Search Results?

Like most entrepreneurs and small business owners, you are showing up forGoogle ONE standard B work every day and giving your company your best, the results of a great work ethic combined with integrityThe question that begs to be asked in this technological age is, “Are you showing up in Google, Bing and other search engines?” If the answer is anything other than a resounding, “Yes!” you are helping everyone but yourself when it comes to reaching your audience, your prospective clients and customers. How? Well, if you aren’t showing up for work in the search engines – you’re allowing those businesses that are to have your piece of the marketing pie…and believe me, they are hungry to help themselves to a major helping of your market.

Consider that a great majority of clients believe that if you’re able to get your own agency, company, or firm to show up in search results for their industry, you are likely to be good at getting them to show up at the top of search engine’s lists, too. Being easy to find online by those looking for what you do, also helps them to see you as the capable one with whom they want to work. [Read more…]

What You’re Not Getting From Your Virtual Assistant and Why

Chances are, if you have ever worked with (or are currently working with) CMBS GLOBAL Business Management Logo Origa Virtual Assistant, you have had moments of concern about whether or not you are getting your money’s worth. It’s a legitimate concern and one that is easily measured. Why? Because working with a V.A. involves 3 things:

1.What you want
2.What you need
3.What you get

Know What You Are Doing and Prove It!

 

by Charlotte L. Hanna CMO/CMBS Global

 

Boy…do I remember those schoolyard bullies who were always making life miserable for the rest of us! I remember their annoying challenge consisting of just two words – Prove it!”

As an entrepreneur, you may know what you are doing, but business can be a bully when it comes to performance.

As an entrepreneur, you may NOT know what you are doing in some very important areas of business communication and marketing – but don’t let it back you up against the wall and intimidate like those bullies. [Read more…]

Sticking The Landing and Going For Gold

by Charlotte L. Hanna CMO/Director of PMR/CMBS Global

cartwheel

Olympic gymnasts know that no matter how great the routine, you must stick the landing to ensure the highest possible score when going for gold!

It could be argued that the same is also true for scoring well in online marketing. Solid Landing Pages are necessary. And, just as in most Olympic sports, timing can be everything when it comes to optimizing  opportunities for connecting with your leads and maximizing response rates. He who hesitates is left behind. [Read more…]

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