Cold Calling: Sales Professionals Avoid the Chills, Find Cure

Calling your doctor may be helpful when suffering from the common cold, but as we all know, there is no cure for the ailment. The best your physician can do is to provide you some comfort as the cold runs its course.

cold calling, social media helpWouldn’t it be nice if there was a cure?

As with the common cold, there seems to be no cure for the ill-feeling that professional sales people have toward the common practice of cold calling. It’s little comfort to know that many of their peers also get the chills at the thought of phone prospecting. While there may not be a cure, there are ways to avoid getting a chilly response, otherwise known as the cold shoulder, when cold calling. [Read more…]

No Time to Fall Short of Goals -Update Communication, Marketing and Business Solutions

by Charlotte L. Hanna CMO/CMBS Global

Description: Woman Playing Laptop by Just2shutter FreeDigitalPhotosdotnet ID-10059575.jpg

It’s that time of year when young people go back to school and most of us just wish we could go back to bed. Fall may be in the air, but it’s no time to fall short of goals – time to update your communication, marketing and business solutions, instead.

  • Revisit your goals. It is okay to revisit your accomplishments – as long as you don’t camp out there. If your goals have changed, no problem…as long as you have adjusted your marketing efforts accordingly. Get back to the basics in your online marketing. Don’t rely on content that may no longer be relevant to your business goals. Check your SEO – dust off your press releases, take some of your best ideas off the shelf and polish up your best business practices. [Read more…]

Don’t You Just Love Social Media? – Let’s Do Lunch!

by Charlotte L. Hanna CMO/CMBS GLOBAL


Don't you just love Social Media? So much to do over lunch!

Where else can you meet up with others, whom you have never met face-to-face and possibly never will, and get to know them as if they lived in your neighborhood? Where else can you “rub virtual shoulders” and network with those who have similar dreams and goals, without leaving your desk chair?

Social Media can be an invaluable tool, not to mention a lot of fun, for those of us who love blogging, Twitter, Facebook and other means of connecting online. But, as an entrepreneur or small business owner, are you really making the most of all the benefits available to you through Social Media?  [Read more…]

There’s An Audience For That!

By Charlotte L. Hanna CCO CMBS Global


What are you talking about these days? 

  • The Economy

  • Social Media

  • Health and Wellness

  • Going Green

  • Sustainable Living

What is your specialty? What is your passion? Most likely, whatever it is that you enjoy talking about – There’s an audience for that!

Your experience and knowledge can benefit others, but only if you make it available to them. If you have not yet tapped into the valuable tool of Public Speaking, you are ignoring one of the most successful ways to promote your small business, and add to your profits. There is no better way to make yourself, your company, your services, or your message more visible, than by getting before your target audience on a regular basis. [Read more…]

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