by Charlotte L. Hanna CMO/Director of PMR/CMBS Global
Knowing your product is key to selling. Any good salesperson knows that to sell a product, they must know as much as possible about it and to sell consistently they must also be able to communicate the benefits of that product to potential buyers. Knowing your product MUST include understanding how it benefits others, because benefits – not features – sell.
While this is not news to an experienced salesperson…it may be news to the online entrepreneur who is single-handedly working to build a business and wondering why all of their hard work and time consuming efforts don’t seem to be paying off.
Many entrepreneurs involved in building an online business are missing out on sales because they are overlooking the benefits their products and services provide. Today’s online entrepreneurs are usually a one-man or one-woman enterprise. Chances are they came up with the idea for their business and they are the sole marketer, content writer, product or service creator, salesperson, spokesperson, manager – and more.
Whew! That’s enough to make even a SUPER HERO’S head spin!