Let’s get right to it. We are fast approaching the 2-year mark of our introduction to Covid-19.
The past 18 months have been unlike any other time in marketing history – and most marketers agree that digital marketing has become a pillar for their companies’ success during the current pandemic.
According to data provided by the group CMO Survey, a 32.7% increase in contribution from digital marketing to company performance was reported over the last year. To that end, since February 2020, firms have made significant investments to continue expanding digital marketing capabilities.
While this may be good news for Virtual Assistants and others involved in OBM (helping business owners manage business activity online), the bad news is this:
Mobile moved from 13.5% to 18.5% of marketing budgets while social media only grew from 13.3% to 14.9%. Both categories are expected to grow significantly in budget allocations over the next five years, with mobile activities expected to represent 35.7%, and social media 24.5% of the marketing budget.
Since the pandemic began, the hits to our private lives and business lives have been astronomical. Solutions have often seemed slow-coming. Frustrations, on the other hand, have made themselves known quickly.
Virtual Assistants can ease some of the frustrations and concerns of trying to adapt and ‘keep up’. Their support and assurance can be an invaluable asset in a climate of uncertainty.
Make no mistake, experienced leaders in business recognize that they have to embrace the rapid digital change going on.
What they may not easily recognize is that the transformation of marketing, driven by digital marketing, relies on consistency. Unless your marketing actions are consistent and focused, you’re not going to realize the benefits and make the most of the potential growth.
Again, another good reason to consider investing in affordable VA services.
In the surge of integrated digital and multichannel marketing, efforts to market your services and products will fall short if you’re short on:
- time
- knowledge
- creativity
- tools
- resources
A strong team of Virtual Assistants can help supply the demand in all of these areas…and give you the support necessary to help you realize your goals.
In many ways, the digital marketing trends for 2022 continue to promote the same goals marketers have had for years:
- Increased Organic Growth
- Improved Customer Serivce
- Creating Brand Value That Connects
- Strengthening Credibility In Your Field
- Bringing Alignment Between Marketing and Finance
- Learning To Embrace A.I.
CRM tools, surveys, and interactive content will become increasingly instrumental to marketing success.
Today, we’re sharing the latest on the Privacy Sandbox initiative including a timeline for Chrome’s plan to phase out support for third-party cookies. While there’s considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right.
Marketers would do well to begin considering other targeting strategies now that Google has announced the certain demise of third-party cookies (sometime in 2023).
For most, it’s a welcome change to consider other ways of personalizing the user experience without intruding on the consumer’s privacy.
Losing third-party cookies should have little impact on Virtual Assistants who practice integrity. They are used to assisting busy entrepreneurs and business owners in their marketing efforts efficiently and effectively with discretion.
For us, it’s always been about finding the most creative ways to help you successfully reach your customers and clients and meet their needs.
WORTH CONSIDERING: Chrome has already begun Privacy Sandbox TRIALS. If using Chrome and attempting to access online forms, for example, a warning may be issued that your browser does not accept this type of cookies, blocking you from accessing the information. Check your settings in Chrome to see if a box has been automatically checked, turning ON the Privacy Sandbox Trials.